Lauren Elise King

Marketing Executive

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  • LocationLondon, United Kingdom

Projects

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About me

 

My experience all says"Marketing" but I tend to gravitate towards events focused roles, preferring the real=life, physical experience over digital (although if you can combine both then even better!) Currently looking to get back to that after a stint as a Digital Marketing Exec.

Skills

 

  • Events
  • Marketing PR
  • Outdoor Event
  • Promotional Event
  • Budgeting
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Problem Solving
  • Project Management
  • Social Media Marketing
  • Coordination
  • Event Execution
  • Event Planning
  • Communications

Work history

Currently

Marketing Executive

Zebra People

Aug 2014
  • - Coordinating external events such as our Creative Technology meetup CT People, and the Zebra Labs workshops. Liaising with venues, speakers, attendees and affiliated companies and ensuring appropriate materials are available - Managing the company social media channels, setting the tone of voice for the company - Producing and publishing written and video content for the blog, with team and external contributors - Managing related projects alongside the recruitment team – for example the annual Digital Salary Survey, and producing industry-relevant resources - Assisting the recruitment team in their Business Development efforts - Attending industry events and building relationships with influencers.

2014

Marketing Assistant

Bigchoice Group

Nov 2012 - Jul 2014
  • BigChoice Group is one of the world’s biggest content publishers for the youth, student and graduate sectors. My main duty was management of campaigns at UK universities on behalf of graduate recruiters. - Liaising with universities and suppliers to organise on-campus activities, for example pop up art installations, tennis simulators and flyering campaigns across any of the top 52 UK universities. - Organisation of employer workshops at schools across the UK. - Management of campaign budgets, creating schedules for work, event analytics and reporting - Organising in-house events, B2B networking evenings, and annual BigChoice company awards. - Communicating with clients and agencies to deploy campaigns, such as KFC, Lidl, Stafford Long. - Building relationships with key contacts at universities, schools and companies and disseminating relevant information via phone, emails or newsletters when needed - Management of the B2C social media channels, liaising with editorial to create content - Creating and deploying surveys and creating summary reports, development of information and research databases

2012

Marketing & Events Co-ordinator

CAN (collaborative Arts Network

Apr 2011 - Jun 2012
  • CAN is a hub where people are able to turn their ideas into projects, operating with a collaborative ethos. I was recruited initially to assist with various PR and marketing duties, however my role grew as the company did. - Creation and organisation of events for members and public, including Welcome to CAN introductory nights and CAN Presents at the W Hotel, Leicester Square. - Project management of the first Northern Nights Film Festival, an event we pulled together from scratch in 3 weeks but became one of our most successful projects. - Promotion of the brand to industry and public, public relations and dealing with enquiries. - Coordination of the events platform, building relationships with collaborators and promoters - Developing marketing strategies across live, social and digital media, putting together proposals for live events and implementing the most appropriate. - Recruitment and management of marketing and editorial interns

Education

2011

BA(Hons) Fashion Textiles Enterprise

University of Portsmouth

Aug 2008 - Jun 2011

    2008

    ABC Foundation Diploma in Art and Design

    Ravensbourne

    Aug 2007 - Jun 2008