Lauren Haberfield

Art director

Level
Senior
Location
Paris, France
Availability
Locked Pro Plan feature
Professions
-

About me

I knew I wanted to go into the industry when I discovered that the modern day image of Santa Claus was created by Coca-Cola. Now it’s arguable whether or not that made the world better, but it certainly made an impact. And so it began - starting in Melbourne, Australia and then blindly moving to Paris 5 years ago – I’ve worked on award winning international and local campaigns at Marcel, Ogilvy and now McCann Paris. I call myself an art director because of my stubborn refusal to add ridiculous and pointless words to my job title – though in reality you could also call me a designer, a copywriter or a strategist, depending on the day. I’m very proud to have been the only woman from France to be selected in the Cannes Lions See It Be It Program – a group of 20 women from all over the world identified as the next leaders in the industry. Even as a woman in a senior creative position, I hold the unrelenting belief that women and middle aged men can coexist in our industry. I'm determined to turn the current hype around gender equality into action, so that the next generation of kickass women can focus on something else. I like working on social causes and one day hope to somehow make the world a better place - a real better place, not just for award shows.

Locked Pro Plan feature

Skills

  • Art Direction
  • Design
  • Ad Copywriting
  • Concepting
  • Creative Leadership
  • Client Presentation
  • Collaboration

Companies I’ve worked with

  • OgilvyOne

    OgilvyOne

    • Advertising
  • M

    McCann Paris

    Work history

    Currently

    Art Director

    McCann Paris

    Jan 2016
    • Paris, France
    • Full Time
    • Concepting and development of media agnostic campaigns with a stong emphasis on finding creative solutions through activations, digital and social media. Development of gender equality program linked with Times Up Advertising to empower the women in the network and give them a voice. Use of traditional medias TV, print, packaging design to launch social activations. Collaborations with artists, photographers, directors and developers. Development of client relationships - presentations and workshops to better understand their needs. Emphasis on Social change work and involvement with charities. Global Clients: Nespresso, Nestle Breakfast Cereals (including brands Cheerios, Fitness, Lion, CiniMinis), Puma, L’Oreal Paris, Innocence in Danger, Breast Cancer Foundation Local Clients: Olympique de Marseille Football Club

    2015

    Art Director

    Marcel Worldwide

    Sep 2013 - Nov 2015
    • Paris, France
    • Full Time
    • Stong emphasis on concepting and finding creative solutions through activations, digital and social media. Conception and development of films, TV, print and point of sale. Collaborations with artists, photographers, directors and developers. Workshops with clients to help them involve in the social & digital space. Global Clients: Ray-Ban, LensCrafters (US & China, GMO - South America, OPSM - Australia)

    2013

    Art Director

    OgilvyOne

    Aug 2011 - Nov 2013
    • Melbourne, Australia
    • Full Time
    • Concepting and development of media agnostic campaigns with a strong focus on One to One communication using social media and digital activations. Use of traditional media such as TV, Direct Mail and radio. Global Clients: BMW, MINI, RSPCA, Puma, Coca-Cola Local Clients: Myer, Bank of Melbourne, The Song Room, Calrton Football Club, AAMI

    2011

    Art Director / Designer

    The Starship

    Dec 2010 - Aug 2011
    • Melbourne, Australia
    • Full Time
    • Work with a team to develop a range of creative advertising, branding and communication design over a wide variety of media including print, outdoor, digital, direct media & point of sale. Global Clients: Sea Shepherd Local Clients: Barry Plant Real Estate, Australian Government, Patons Chocolate

    Education

    2011

    Bachelor Visual Communication

    Monash University

    Jan 2009 - Oct 2011
    • Melbourne, Australia

    Awards

    2018

    shortlist - social media

    Club DA

    • Olympique de Marseille: Controle de la poitrine

    2018

    Merit - social media

    One Show

    • Innocence en Danger: Guilty Tags

    2018

    • Olympique de Marseille: Controle de la poitrine

    2018

    Grand Prix (corporate)

    Grand Prix Stratégies

    • Olympique de Marseille: Controle de la poitrine

    2018

    Silver - Social Media

    Grand Prix Stratégies

    • Olympique de Marseille: Controle de la poitrine

    2017

    • Innocence en Danger: Guilty Tags

    2017

    Gold - Promo & Activation: Corporate Social Responsibility

    Eurobest

    • Olympique de Marseille: Controle de la poitrine

    2017

    Glass: The Award for change

    Eurobest

    • Olympique de Marseille: Controle de la poitrine

    2017

    Silver - Outdoor

    Cresta Awards

    • Innocence en Danger: Guilty Tags

    2017

    Silver – Mobile Social Networks 

    Epica

    • Innocence en Danger: Guilty Tags

    2017

    Merit - Social media

    One Show

    • Olympique de Marseille: Controle de la poitrine

    2017

    Gold -  Promo & Activation: Co-creation & UGC

    Eurobest

    • Olympique de Marseille: Controle de la poitrine

    2017

    • Innocence en Danger: Guilty Tags