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As part of Sony Music Entertainment, I work as a planner within the Epic Records UK label, focusing on moving from a more traditional approach to music marketing to one that puts the consumer at the heart of all strategies and activity. Working with the marketing and digital teams, I develop artist positioning documents, strategic marketing plans and innovative creative ideas that connect both new and established artists with the relevant audience and brands.
Haygarth is one of the UK’s leading integrated marketing agencies. Part of the Planning team for both Haygarth and its sister agency Toast London I worked in a role which required both brand and data planning skills across a range of accounts, primarily in the FMCG sector. Key accounts included; L’Oreal (Garnier and Maybelline), Heinz and Dairy Crest as well as strong involvement in new business projects.