Lauren Hurst

Creative (Words/Direction/Strategy)

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Projects

About me

A business-minded creative with seven years’ experience in helping brands to find and prove their relevance. No one has time for advertising.

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Skills

  • Ideas
  • Copywriting
  • Scripwriting
  • Social Copywriting
  • Brand
  • Design
  • Adobe Create Suite
  • Client Presentation
  • Creative Lead
  • Positive Energy

People I’ve worked with

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  • Jo Glover

    • Message
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    • Head of Design at Tate
    • TATE, V&A, Wieden Kennedy, Venturethree, O–sb
  • Matt Willey

    • Message
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    • Art Director
    • The New York Times Magazine, Conde Nast, Port Magazine, Studio8 Design, London, Frost Design, Design By White
  • Daniele Fiandaca

    • Message
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  • Laura Jordan-Bambach

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    • Chief Creative Officer
    • Creative Partner, D&AD, Shesays, Dare, LBI, Glue London, I-D Media London, Lateral, Deepend, Terraplanet

Companies I’ve worked with

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  • Ogilvy

    Ogilvy

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    • Advertising
  • Havas London

    Havas London

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    • Advertising
  • McCann London

    McCann London

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    • Advertising
  • Digitas

    Digitas

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    • Digital Media

Work history

2017

Creative

Havas London

Oct 2017 - Nov 2017
  • London, United Kingdom
  • Freelance
  • Pitching an ATL campaign (TV & KV) for a 'top 3' smartphone brand.

2017

Creative

Karmarama

Oct 2017 - Oct 2017
  • London, United Kingdom
  • Freelance
  • Pitching for the digital & social account of a large automative company - creating work for their multiple sub-brands.

2017

Senior Creative

Untitled Worldwide

Sep 2017 - Sep 2017
  • London, United Kingdom
  • Freelance
  • The launch of beauty brand Glossier in the UK.

2017

Freelance Creative

McCann London

May 2017 - Jul 2017
  • London, United Kingdom
  • Freelance
  • PANDORA - Integrated campaigns for two different collections. TV, press & digital. Subway - Integrated campaign. TV & digital.

2017

Digital Creative

Hangar Seven

Mar 2017 - Mar 2017
  • London, United Kingdom
  • Freelance
  • Dreams digital content across all channels. The Hut Group - social content for online beauty retailer, LookFantastic.

2017

Senior Creative

Isobar

Oct 2016 - Mar 2017
  • London, United Kingdom
  • Freelance
  • Huawei - hero social & digital content for global and uk accounts. Clarins/BA/Guinness/Bayer - headed up the creative team through a new business drive.

2016

Lead Creative

M&C Saatchi

Sep 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • lastminute.com - campaign work spanning digital, experiential and online film.

2015

Senior Creative

Lost Boys

Apr 2015 - Jun 2015
  • London, United Kingdom
  • Freelance
  • Honda - digital innovation campaign working with ai technology. Ugg Boots - social campaign for Christmas

2016

Senior Creative

Digitas

Apr 2015 - Apr 2016
  • London, United Kingdom
  • Freelance
  • Kelloggs - pitch win for ATL & digital product launch campaign. Cow & Gate - developed and produced a facebook tool allowing toddlers to feature in their own adventure stories. Asda - early stages of a digital Halloween campaign, working alongside Saatchi & Saatchi. Samsung Europe - led the creation of European social content across all Samsung markets, whilst establishing a way of working with the client on this new account for the agency. Output ranged from film animation to live content creation at Europe’s biggest tech conferences; IFA Berlin, MWC Monaco and capturing Zuckerberg at the launch of the S7 in Barcelona. Cathay Pacific - a digital innovation brief aimed at future proofing Cathay’s services.

2015

Lead Creative

Cheil

Oct 2014 - Apr 2015
  • London, United Kingdom
  • Freelance
  • Samsung UK - managed a lean team to create the content calendar for all UK social channels. This involved strategic planning, quick creative thinking and getting involved with design.

2014

Freelance Creative

Ogilvy

Jun 2014 - Oct 2014
  • London, United Kingdom
  • Freelance
  • Digital & social campaign for the launch of the new Ford Mondeo, from conception to production.

2014

Creative Copywriter

Ogilvy

Mar 2011 - May 2014
  • London, United Kingdom
  • Full Time
  • Attracted by Albion’s entrepreneurial spirit, I gained a massive breadth of experience, acting as lead creative one day and strategist the next. Despite joining as a team, Albion encouraged creatives to work independently which gave me the opportunity to develop my writing, working alongside the UX and design teams when needed. Created a range of TV, online, press, outdoor, ambient and social media for clients including; Wonga, Unum, Zoopla, Jose Cuervo, Epson, giffgaff and Anthony Nolan. I also helped launch a range of brands – getting involved in the strategy, naming, strapline, TOV, web copy and even game design for clients including; Hackney Walk, General Accident and Chemist Direct.

Education

2009

FD Creative Advertising

Leeds College of Art

Sep 2007 - Jun 2009
  • Leeds, United Kingdom
  • A great introduction to the world of advertising and where I met my partner in crime.

2007

A-Levels - Chemistry, Maths, English Lit

Ripon Grammar School

Sep 2005 - Jun 2007
  • Ripon, United Kingdom

Awards

2011

  • The IPA launched a consulting group, comprising 30 advertising people under the age of 30, to provide an alternative perspective on industry issues. Selected as one of the few creatives on this team, it was a great opportunity to meet others and eventually become part of a 5 person team presenting our future facing strategies to the council.