A business-minded creative with seven years’ experience in helping brands to find and prove their relevance. No one has time for advertising.Locked Pro Plan feature
Pitching an ATL campaign (TV & KV) for a 'top 3' smartphone brand.
Pitching for the digital & social account of a large automative company - creating work for their multiple sub-brands.
The launch of beauty brand Glossier in the UK.
PANDORA - Integrated campaigns for two different collections. TV, press & digital. Subway - Integrated campaign. TV & digital.
Dreams digital content across all channels. The Hut Group - social content for online beauty retailer, LookFantastic.
Huawei - hero social & digital content for global and uk accounts. Clarins/BA/Guinness/Bayer - headed up the creative team through a new business drive.
lastminute.com - campaign work spanning digital, experiential and online film.
Honda - digital innovation campaign working with ai technology. Ugg Boots - social campaign for Christmas
Kelloggs - pitch win for ATL & digital product launch campaign. Cow & Gate - developed and produced a facebook tool allowing toddlers to feature in their own adventure stories. Asda - early stages of a digital Halloween campaign, working alongside Saatchi & Saatchi. Samsung Europe - led the creation of European social content across all Samsung markets, whilst establishing a way of working with the client on this new account for the agency. Output ranged from film animation to live content creation at Europe’s biggest tech conferences; IFA Berlin, MWC Monaco and capturing Zuckerberg at the launch of the S7 in Barcelona. Cathay Pacific - a digital innovation brief aimed at future proofing Cathay’s services.
Samsung UK - managed a lean team to create the content calendar for all UK social channels. This involved strategic planning, quick creative thinking and getting involved with design.
Digital & social campaign for the launch of the new Ford Mondeo, from conception to production.
Attracted by Albion’s entrepreneurial spirit, I gained a massive breadth of experience, acting as lead creative one day and strategist the next. Despite joining as a team, Albion encouraged creatives to work independently which gave me the opportunity to develop my writing, working alongside the UX and design teams when needed. Created a range of TV, online, press, outdoor, ambient and social media for clients including; Wonga, Unum, Zoopla, Jose Cuervo, Epson, giffgaff and Anthony Nolan. I also helped launch a range of brands – getting involved in the strategy, naming, strapline, TOV, web copy and even game design for clients including; Hackney Walk, General Accident and Chemist Direct.
A great introduction to the world of advertising and where I met my partner in crime.
The IPA launched a consulting group, comprising 30 advertising people under the age of 30, to provide an alternative perspective on industry issues. Selected as one of the few creatives on this team, it was a great opportunity to meet others and eventually become part of a 5 person team presenting our future facing strategies to the council.