Successful Marketing professional with an entrepreneurial flair as well as a creative approach combined with drive and vision. Track record of establishing brands and creative with experience in delivering private, public sector and ATL campaigns.
Create global marketing strategies and brand extensions for priority non-scripted and format shows. Leading the development and creation of all marketing materials. Rolling out artwork, brand guides & bibles, advertising, on-air and digital communications, collaboratively working with broadcasters to develop marketing campaigns and press activities on all key non-scripted and format shows to ensure a successful brand launch in the territory to build global brands. Responsible for a live marketing calendar in APAC* showing key marketing initiatives for programme sell-in as well as launch dates of priority scripted titles across key territories (GE), ITVS Rest of World production (Australia, France, Germany, Nordic) and ITV America & UK.
Worked across multiple marketing department across the years. Most recent role included: -Managing and evolving the EE brand guidelines. -Managing the delivery of all of EE’s communications, consulting and signing off on all creative work. -Ensuring that everything is consistent and on-brand across multiple communications touch points. Leading the creative development of key EE product launches. EETV, EE Capture Cam,and Skeegle. (Working with all EE communication channels to deliver this into the market) - Delivering all EE brand training company wide, educating on its vision, values, identity and tone of voice. -Managing EE’s portfolio of names. And the naming of all new EE products and services.