Lauren Whiteley

Lauren Whiteley

Specialist in Programmatic and Influencer MarketingLondon, United Kingdom
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Matt Willey
JVG Studio
Richard Keeling
Lauren Whiteley

Lauren Whiteley

Specialist in Programmatic and Influencer MarketingLondon, United Kingdom
Work history
    GroupM logo
    GroupM logo
    Account ManagerGroupM
    London, United KingdomFull Time
    Account Manager in the INCA UK team. Contact lead for agencies Mediacom and m/SIX. - Running influencer campaigns on behalf of agencies, from briefing conversations to delivery. This includes managing influencer relationships; fee negotiations and creative briefing. - Ensure that the content is executed by the creators, in line with the client requirements and brief but also in a way that speaks to their audience - Developing creative execution ideas with clients to ensure they reach their goals which varies from brand perception to product awareness - Maintaining accurate pipeline and campaign information across key systems - Understanding, helping to develop and driving adoption of new products and services from INCA to clients - Ensuring strong knowledge of our competitors and their approach to be able to articulate our USPs versus theirs
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    Marketing ManagerHot Tub World
    Huddersfield, United KingdomFull Time
    Marketing Manager at a small retail company in Huddersfield called Hot Tub World. My main duties include: • Writing advertisement and press releases • Run email campaigns • Create both online and printed brochures • Increasing brand awareness at events • Creating marketing strategies for new products • Dealing with customers both in the showroom and over the phone • Redesigning the signage for the showroom • Aiding in the design of a new website • Updating and managing social media outlets • Management of 2 other employees • Arranging and negotiating a commercial partnership
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Skills
  • Marketing PR
  • Account Management
  • Administration
  • Customer Services
  • Email Handling
  • Event Planner
  • Sales Support
  • Creative Thinking
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
Education
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    UndergraduateLiverpool John Moores University
     - Liverpool, United Kingdom
    Business Management BA (Hons) 2:1