Laurence Conneely

Links & Communications Manager


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About me

I currently work for Link Ethiopia, a small but dynamic not-for-profit educational development NGO, pioneering the delivery of profound grassroots educational change across developing communities in Ethiopia. We do this by not only investing in local schools and communities, but also through the development of global learning opportunities for children and educators. I am responsible for two of Link Ethiopia's major programmes, School Links & Child Sponsorship, as well as overseeing the charities communications. I am an experienced communicator, and have more than 3 years experience working on international development projects rooted in an educational context. I have previously worked as an office administrator & research assistant for a learning & skills consultancy, Intelligent Matching Ltd. I graduated in September 2012 from the School of Oriental and African Studies, MSc Violence, Conflict & Development programme, with a merit. Prior to this, I graduated from my degree in Development Geography from Kings College London in 2010 with a 2:1. I worked a number of jobs during my time at university to support myself. Both of these degrees have equipped me with a range of skills, including policy & academic research, article research, writing & editing, report research, writing & editing, data collection & analysis (interview process, canvassing, data analysis software e.g. SPSS, Excel).


  • Research
  • Education
  • Web Content
  • Excel
  • Indesign
  • Office
  • Powerpoint
  • Word
  • CMS (wordpress
  • Writing Communication
  • Email Campaign
  • Communications for Ngo’s
  • International Development
  • Content Copywriting Digital Blogging Creative
  • Email Marketing CRM Digital Customer Experience

Work history


Links & Communications Manager

Link Ethiopia

Dec 2012
  • ? Relationship and community manager; supporting, inspiring and working with nearly 100 schools and 200 sponsors across the UK and the world. ? Responsible for the organisation of events including teacher professional development opportunities. ? Development of digital educational content & resources, including lesson plans and presentations. ? Communications; maintaining various CMS (Wordpress), email campaign creation and management ? Managing, content creation, copyediting for organisational social media channels & organisational blog. ? Designing and working with volunteers to develop communications materials, including leaflets, Annual Reports and more. ? Recruitment & management of volunteers for various roles. ? Working and developing relationships with an array of partner organisations, including The British Council, Think Global & World Challenge.


Research Assistant

Intelligent Matching Ltd

Aug 2010 - Aug 2013
  • Research assistant and office management position, assisting lead consultant with research for changing training and skills management strategies, at Local Authorities level. Experience of UK FE sector, Olympic Host Borough and LOCOG Employment and Skills Legacy campaign and Local Authority governance & delivery systems. Office administration, focused on maintaining company financial spreadsheets, actioning PAYE and VAT taxation requirements, assisting lead consultant where needed.


Customer Services Advisor


Sep 2010 - Dec 2012
  • ? Dealing front of house with customer queries and dealing with demanding stock monitoring and replenishment. ? Placed within the audio department to allow the company to utilise my organisational skills, as well as my interests, to their fullest. Adept at providing face-to-face customer assistance in dealing with queries, making informed recommendations and providing the best customer service possible. ? Working under considerable pressure to ensure that all departments are kept to the company’s high presentation and efficiency standards, while at the same time ensuring that the customer service provision is not affected.


Scholarship Placement

Study India

Aug 2010 - Sep 2010
  • ? A placement on a scholarship programme fully funded by the British Council, involving a cultural exchange with the University of Mumbai. ? I was the lead contributor to the Study India 2010 travel Blog, detailing my personal experiences on the program, as well as my impressions of Mumbai and India. ? The major aspect of the programme was a placement at a Mumbai-based Non-Governmental Organisation (NGO), a street-children’s drop in and night-care centre for vulnerable children. ? I was actively engaged in the day-to-day activities of the centre, helping the older children with their English, revising for exams, and taking classes of 2 - 6yr olds. I was also engaged in learning about and interacting with the managerial elements of the NGO, adding value and guidance to the team.



Violence, Conflict Development

School of Oriental and African Studies University of London

Aug 2011 - Jul 2012
  • Merit


Development Geography

King’s College London

Aug 2007 - Jul 2010
  • Upper second class honors.


A-levels and Gcses

Beaumont School

Aug 1999 - Jul 2006