Projects
- Don't Be A Dick, Just Swipe LeftThe Chappy Pledge was the first major project we undertook after our intiial launch marketing campains. It was designed to reignite peoples excitement for online dating, to encourage behavioural change and to bring back those disillusioned users of other dating apps. Our message: Don't be a dick, just swipe left. We launched a global campaign highlighting the regular use of prejudicial language and attitudes from users on dating platforms. The insight, backed by research we commissioned, reveale
Work history
Brand & Marketing ManagerChappy
London, United KingdomFull Time
I joined Chappy at its inception, having just a project name to work from.
My role oversaw the creation of our brand identity & architecture, marketing materials, positioning, product copy and all user-facing content. Since launch we’ve achieved more than 10 million matches and a billion swipes across three countries.]
• Devised our brand values and tone of voice.
• Naming of app features and all in-app copywriting.
• Triggered and marketing push notifications strategy and copy.
• Social media: Strategy, content creation, execution.
• Merchandise: Branded product selection and design. Sticker copy & design.
• Photography: Responsible for all photo imagery for social and performance marketing, sourcing models
from my network and either conducting shoots myself or overseeing external photographer shoots.
• Marketing Campaigns - Devised and produced all of our big digital & physical campaigns such as ‘The
Chappy Pledge’, ‘Don’t be basic this Valentine’s’ overseeing video shoots, models, graphics, photography
and media planning.
• App store: Copy and graphics briefs.
• External agency management for the creation of growth media assets.
• Out of Home campaigns: Created the concepts for our ‘Don’t be a Dick’ and ‘200ft away’ Campaigns.
• Events - Key member of the team for the launch event experience, responsible for our London and LA
launch events, guest lists and maximising social reach.
• Influencer Strategy - Devised multiple campaigns for influencer marketing such as out Launch, Chappy
Spark, and Pride Campaigns. For these I devised creative briefs for influencers, selected candidates, and approved shots.
Assistant to Membership Director, Soho House & Co. Feb 2015 - Oct 2016Soho House & Co
- London, United KingdomFull Time
• Collaborating with key figures in the company and high profile members to assist wherever needed, in absolute confidence.
• Events worked on include the successful press launches ‘Sleepover Weekend’ of Soho Farmhouse and Soho House 76 Dean Street, ensuring everything ran smoothly for performers, VIPs and ops teams. The guest list for this event spanned over 150 key figures from media, music and film.
• Creating events to engage players from the media world.
• Management of membership profile, bringing in talent, maintaining relationships.
• Preparing reports, documents and presentations.
• Creation of outgoing comms (written & visual).
• Liaising with various global teams.
• Managing & coordinating schedules of a team of 6.
• Frequent site travel.
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Skills
- Marketing
- Copywriting
- Email Marketing
- Brand Management
- Social Content Strategy
- Advertisement Design
- Brand Tone
- Content Marketing
- Culture Marketing
- CRM Marketing