Laurent François

Exec. Creative Strategist

  • LocationLondon, United Kingdom

About me


Digital strategist. Founder of RE-UP agency. We crave for digital strategies that make brands relevant in the era of micro-moments of truth. We work on three underlying questions: "is there already a cultural sweetspot between my brand and consumers?" "how will my community grow with the brand I want to build?" "how will it ultimately convert in sales?" RE-UP was born from this passion for relevant social stories in 2014. We're now 15+ people and we're the lead social media agency for some of the most exciting brands on Earth.



  • Brand Strategy
  • Social Media
  • Digital Strategy
  • Content Strategy

Work history


Exec. Creative Strategist


Jan 2014
  • Developing a team addressing 6 competencies in Creative Strategy: • Social Listening and influencers' mapping • Channel planning and strategic planning • Social brand building and storytelling (rituals / word-of-mouth accelerators / engagement programs) • Digital strategy • Social media visual strategy • Paid Social Media


Freelance Senior Digital Strategist


Nov 2012 - Dec 2013
  • Social media and digital strategy New business development Led social media strategy ideation for existing clients


Freelance Strategic Planning Director


Aug 2012 - Dec 2012
  • Unilever pitch (consolidation of social media insights, prosumers' survey, coordination with all Havas senior teams in France, NYC and London).


Freelance Digital Strategist

Anthem Worldwide

Jul 2012 - Sep 2012
  • Social media strategy for the launch of Forever Ink Balm with a strong focus on tattoo communities in Edinburgh and London.


Head Of Social Media

Express Roularta

Jun 2010 - Jul 2012
  • Developing a new business unit within the media group and creating a new business model for online and print magazines, highly influenced by freemium approach. 3 core territories: • New digital and community entertainment programmes development (ie: Digital Beauty Center, Styles' Kitchen, Backstage) • New partnerships with agencies, co-branding for specific programmes with diverse stakeholders (media, music industry, fairs...) leading to the acquisition of new clients • New internal process: implementation of digital tools & methodologies (guidelines, wiki, social media training, benchmark and tests of listening tools etc.) and tools shared between editorial and advertising teams


Head of Digital Influence


Jun 2007 - Jul 2010
  • Developing the first 360° digital influence practice (Social Media Marketing) in Europe and managing the growth of the team, addressing 5 competencies in Social Media Marketing. • Understanding social conversations, implementing for the very first time social listening tools in Europe (ie: Radian6) • Managing crisis • Engaging communities • Managing change both for Ogilvy group and for our clients • Integrating Social Media marketing with other digital practices



Young Digital Leader Award

  • This award recognises the most influential leader in the sector, recommended by their peers, for exceptional work in the industry and within their own company. They will consistently be providing opportunities for growth and progression for all members in their organisation and team. They will be consistently innovating and driving forward thinking in their company and in the wider industry. They will be an inspiring influence.


Best marketing innovation & diversification awards


Large Agency of the Year

  • PRNews' Platinum PR Awards