Laurent François

Laurent François

Managing Partner, 180Paris, France
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Laurent François

Laurent François

Managing Partner, 180Paris, France
About me
Managing Partner, 180. We crave for digital strategies that make brands relevant in the era of micro-moments of truth. We work on three underlying questions: "is there already a cultural sweetspot between my brand and consumers?" "how will my community grow with the brand I want to build?" "how will it ultimately convert in sales?" RE-UP, that I have co-founded in 2014, has joined 180 in April 2021
Work history
    Exec. Creative Strategist
    Developing a team addressing 6 competencies in Creative Strategy: • Social Listening and influencers' mapping • Channel planning and strategic planning • Social brand building and storytelling (rituals / word-of-mouth accelerators / engagement programs) • Digital strategy • Social media visual strategy • Paid Social Media
    JWT logo
    JWT logo
    Freelance Senior Digital StrategistJWT
     - 
    Social media and digital strategy New business development Led social media strategy ideation for existing clients
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Skills
  • Brand Strategy
  • Social Media
  • Digital Strategy
  • Content Strategy
Awards
    Young Digital Leader Award
    This award recognises the most influential leader in the sector, recommended by their peers, for exceptional work in the industry and within their own company. They will consistently be providing opportunities for growth and progression for all members in their organisation and team. They will be consistently innovating and driving forward thinking in their company and in the wider industry. They will be an inspiring influence.
    Best marketing innovation & diversification awards
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