About me

Multi-lingual, versatile manager with strong communication, marketing & project management skills from strategy to implementation with extensive practice at both corporate & brand level.

QuestionsProjectsExperienceTeam

Projects

• Magazine: Fashion Guide
• Freelance: Website Development bylaudesign.com
• Freelance: Website Development alexandermurphyfilms.com

+ Show more

Work history

E
E
SENIOR MARKETING & COMMUNICATION MANAGEREUROVET/CURVEXPO
Apr 2016 - Jul 2018New York, United StatesFull Time
Eurovet is the leading global lingerie, swimwear, activewear business connector, developing events, digital tools educational programs all over the world to connect brands & retailers in this industry. -- > Created, implemented and oversaw all company communication & marketing strategies across channels: - Content development for all digital and printed campaigns: budget & calendar management, design briefs, emailing systems performance analysis [newsletters, videos, fashion guides] - Press Relations management: editorial plan, contract negotiation, relationship building - Social Media development: defined dedicated strategies for each channels and growth forecast - Event production: concept creation, location selection, communication material, entertainment - CRM management: reviewing quality and usage of data, for better campaigns outreach - Responsible for finding new partnership, business dev. opportunities from proposal to activation - SEM, SEO, retargeting, website strategy definition and implementation in collaboration with external digital agencies > Led on global marketing projects for Eurovet Group: launch of a new website platform, creation of mobile app, databases consolidation, global brand positioning [photoshoot, logo development] > Launched a new brand of tradeshow Interfilière New York, created the entire brand identity and developed all marketing & communication campaigns. [30% yearly growth since 2013]
E
E
Marketing & Sales ManagerEUROVET/CURVEXPO
Oct 2014 - Mar 2016New York, United StatesFull Time
> Communication: created all content brand positioning strategy: digital & print, lead CRM optimization, manage media relations, develop new events & business opportunities [sponsorships, partnerships] > Marketing: defined paid marketing strategy and channels, create campaigns content in correlation with sales activities, and analyze campaign success > Sales: Over 400 international and domestic brands account generated over $1.5M in sales in 2016, new business development

+ Show more

Skills

• Strategic Marketing
• Digital/online Marketing
• Communication
• Press Relations
• Sales
• Business Development
• Relationship Building
• Project Management
• Event Management
• Print Communications

Education

G
G
Bachelor Degree in International Business + MarketingGriffith University
Aug 2006 - Feb 2010Brisbane City, Australia
I am French born and raise, I moved to Australia for 5 years to become fluent in English and to do my University education before I moved to New York to start my career.