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Versatile manager with strong Sales, Marketing and Communication Skills, from strategy to implementation with extensive practice of foreign relationship between a subsidiary and a European parent company.Locked Pro Plan feature
From Intern to Senior manager I have comitted the 7 first years of my carrier to the success of the CURVE shows. I have grown from a Marketing Associate to a Sales & Marketing Senior Manager. Working directly with the CEO I have helped him and the company go through the acquisition by Eurovet in 2012, the repositioning of the brand and the portfolio and the integration to the parent company. As a team we delivered outstanding customer success, growth and profitability. - Define and implement all company marketing & communication strategies across channels: digital, print, social media, events, advertising, media - Sales management: Over 400 international and domestic brands accounts generated over $1.5M in sales in 2016, new business development - Implementation of Parent Company’s projects for the Americas: web platform launch, customer interface, database consolidation, retargeting campaign, branding - Launch of new show Interfilière New York, leading sourcing and fabric show for Intimate and swimwear in North America launched in 2013. (30% yearly growth since 2013)
- Marketing & communication operations (visitors, exhibitors & press) - Buyers relationships & marketing (4,500 international and domestic boutique accounts) - Implementation of new CRM system for exhibitors, retailers & press with creation of new analytical tools
- Marketing & Communication operations
I am French born and raise, I moved to Australia for 5 years to become fluent in English and to do my University education before I moved to New York to start my career.