Laurine Frey Koelliker

Fashion Designer, Creative Visual Merchandiser

  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsVisual Merchandiser - Fashion Designer

Projects

About me

Downloadable Portfolio: https://www.laurinefrey.com/downloadable-portfolio Laurine Frey born May 19, 1991, is a fashion designer living in London working hard to reach her goals. She grew up in Switzerland within an "artistic" family. After compulsory schooling, Laurine passed the contest of the School of Applied Arts in 2007 to enter the "creative clothing" section. Once admitted she got her creative clothing degree in 2010 with honours. In order to do her bachelor in Fashion Design, she gets her High School Diploma in one year. In 2012, she was admitted to the IPAC-DESIGN school to obtain her Bachelor in Fashion Design and Management. Alongside her studies, she took a student job in a department store in the specialised area of custom framing, thus helping to finance the tuition. 1st year with motivation and passion, she seduces with her artistic and abstract creations like the one named "sculpture first". During the second year, she did an internship in the company prêt-à-porter company Berence, allowing her to discover the different facets of the industry: design, management, marketing, communication, etc. End of the year, she creates a prêt-à-porter collection by choosing the "Tropical" theme. Inspired by tropical vegetation, she creates her own print designs. 3rd year was a very intense year combining school, training and the creation of a bachelor collection. In January 2015, she began a 9-month internship in marketing/buying and online commerce in MyPrivateBoutique.com business. She finished the year in style with her "The Black Line" collection that was very important to her. An urban collection and textured character like her. She obtained her Bachelor in Fashion Design and management in July 2015. After one year of working for finance her relocation, She moved to New York a few months to be in interaction with the most exciting fast-growing and inspiring city in the word. Later, she moved to London to start her career in the fashion design industry. Today Laurine pursues her ambitions and passions in the fashion world.

Locked Pro Plan feature

Skills

  • Trend Forecasting
  • Fashion Design
  • CAD Drawings
  • Pattern Cutting
  • Mood Boards
  • Adobe Suite
  • Microsoft Suite
  • Sourcing Materials
  • Drawing Clothes
  • Couture Sewing

Companies I’ve worked with

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  • New Look

    New Look

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    • Fashion
  • M

    MyPrivateBoutique

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    • M

      Mademoiselle L

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      • B

        Bal des Créateurs

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        Work history

        Currently

        Creative Visual Merchandiser

        New Look

        Apr 2018
        • London, United Kingdom
        • Full Time
        • Windows, Mannequins & In-store: - Create atmosphere/themes following fashion and accessories trends - Create eye-catching and innovative window display - Forecast new trend - Manage 'see it buy it' area - Create shapes and original visions of products - Create trendy outfit, manage and change mannequins - Display new collection, new season products, promotion - Update last collection displays - Identify and place daily new line - Manage furniture changes, wall structures, lighting, etc. - Print and change prices, graphic, photos - Assembling or dismantling visual displays in windows and in-store - Improve the visual impact of specific display area following the company visual guidelines - Organizing, supervising and checking the Product in every section of the store - Art posting accessories

        2015

        Digital Content Publisher - Sales Coordinator

        MyPrivateBoutique

        Jan 2015 - Sep 2015
        • Geneva, Switzerland
        • Full Time
        • Sales promotion event: - Promotional Events and 'Private Sales'. - Participation in the selection process of promotional products, coordinate with the design and buyer team. - Ran photo shooting products for sales enhancement (on the website and social networks). - Selling price proposal according to the recommended margin range. - Entry into the management system, sales promotions/sales management on the website. Direct Marketing/Loyalty program: - Manage the emailing process for members on a daily basis. - Participate in the configuration of new emailing opportunities to increase customer loyalty. - Direct Marketing Performance Analysis Report. Fashion Design: - Design and create a logo for the T-shirt for a charity event (Marathon UNICEF). Aftersales/Customer Service: - Participation in the management of returns: products missing, wrong, damaged and improved return process. - Manage the refunds process with our methods of payment providers. (Visa, Mastercard, etc.) Management: - Manage the sales planning process in close collaboration with the sales directors. Adobe Creative Photoshop: - Photo alterations/photo improvements to enhance the product.

        2014

        Fashion Designer Assistant

        Mademoiselle L

        Oct 2014 - Dec 2014
        • Geneva, Switzerland
        • Freelance
        • Collection SS15: CAD flats, tech pack, sourcing fabrics and trimming and supplies order form. Catwalk Fashion Swiss Edition 6: dresser, models preparation, check clothes and outfits. Showroom Edelweiss 2014 Hotel Tiffany: visual merchandising, sales, new Autumn - Winter 2014-15 collection

        2014

        Jan 2014 - Feb 2014
        • Geneva, Switzerland
        • Freelance
        • Dresser for a runway

        2014

        Fashion Designer

        Berence SA

        Jan 2014 - Apr 2014
        • Geneva, Switzerland
        • Internship
        • Collection Spring/Summer 2015 & Collection capsule Yacht Club SS15 : - Create mood/trend board - Trend Forecasting - Sourcing fabrics trims and colours - Search form and design - CAD flats - Tech pack - Collection layout - Design new collection - Design and drew new logo Management : - Invoice - Quotation - Contract - Order proposal - Goods organisation - Stock management - Goods orders and despatch Special order Polo "Valedictorian" : - Adobe drawings and layout - Technical sheet and drawing

        Education

        2018

        Pre-Advanced C1 English

        University Of The Arts London

        Sep 2017 - Apr 2018
        • London, United Kingdom
        • Speaking, listening, reading, writing, pronunciation, grammar, comprehensive language input, communications Skills, IELTS Preparation

        2015

        Fashion Design Degree

        IPAC Design Geneva

        Aug 2011 - Jul 2015
        • Geneva, Switzerland
        • Fashion Design: Fashion styling & portfolio, computer graphics (Adobe Design, Web, Video), fashion history, fashion marketing, textiles technology, fabrics and fibres, draping, pattern making/cutting, sewing techniques, grading, technical doc, digital pattern cutting (Lectra Modaris) , textile & design experimentation, fashion drawing, Styling, CAD flat, tech pack, collection layout, trend & mood board, supplies sheet, forecast colour/trend, collection process, sourcing fabrics & trimmings. Collection planning, mass production, catwalk organisation, luxury brand image, visual merchandising, technical and business English. Management: Science of communication, English, economic and legal environment, marketing strategy, media communication, Communication and professional relations, business and financial plan, Intellectual property law and economic regulation, consumer, business creation, management of people and organisation, design and communication law.

        2011

        Aug 2010 - Jul 2011
        • Geneva, Switzerland
        • Marketing, communication, audiovisual/video, business economics and environmental, English, maths, Italian, French, art history, photography

        2010

        Advanced Federal Certificate Clothing Designer with honours

        Arts Appliqués CFP (Applied Arts)

        Aug 2007 - Jul 2010
        • Geneva, Switzerland
        • Fashion design, history of fashion and costume, art history, textiles and fibres, fashion and accessories drawing, pattern cutting, digital pattern cutting (Optitex), draping, sewing techniques, sourcing fabrics & trimmings, fitting clothes, colour and visual courses, shapes and materials, artistic applied, fashion illustration, general and life drawing, photography, audiovisual marketing & communication, new artistic knowledge, society, English.