Branding. Marketing. Positioning. It all boils down to one thing: differentiation.
To be different means knowing the norm and positioning against it. The norm may be the industry leader. It may be a bunch of other companies. It may be a mindset you need to change. This is your enemy. Your villain. The Villain team and I will help you find it and destroy it.
Work history
V
V
Founder & CEOVillain Branding
United StatesFreelance
Villain unites a growing collective of the best independent hired-guns available to help brands identify what makes them relevant to their audience, different in the market, and credible in their claims. We focus on storytelling through positioning, messaging, naming, taglines or slogans, voice and tone, and copywriting activation of our brand strategy work.
I'm the founder and strategic lead focused on:
- Brand Strategy
- Company and Product Positioning
- Naming
- Taglines and Slogans
- Audience and Persona Definition
- Brand, Product, and Sales Messaging
- Brand Personality
- Voice, Tone, and Style
- Press and Media Relations
- Content Strategy & Copywriting
- Content Marketing
- Product Marketing
- Social Media Strategy
- Sales Marketing
- Event Creative & Collateral
Favorite clients include: AKC, Andigo, Braavo, Chartbeat, CardFlight, Corcoran Real Estate, CrowdTangle (acquired by Facebook), Del Monte, General Mills, Green Valley, Monthly Gift, Organic Avenue, RecycleBank, Savored (acquired by Groupon), Scroll, Snapple / Dr. Pepper Group, SquareFoot, TicketLeap
C
C
VP of Marketing and BrandChartbeat
- New York, United StatesFull Time
Led marketing teams: demand gen, creative, content, communications, product marketing and sales marketing.
- 2.8x leads to top of funnel in 10 weeks
- 3x all competitive share of voice in media mentions
- Grew marketing team from 1 to 8 in 12 mos
- In first 12 weeks, rebranded company, new naming and brand architecture, partnered with product team to launch their newly rebuilt product and funding round announcement
Owned all marketing communications initiatives from brand story, creative direction, content marketing, message and voice to press and media relations.
Managed communications, design, sales marketing and product marketing teams
Led complete corporate rebrand - brand and naming architecture, logo and identity redesign, vision identity and language, strategic messaging, personality and voice - driving new guest/marketing site redesign and core-product revamp to move industry-first real-time analytics company to industry-leading brand.
Concepted, strategized, and executed all communications: thought-leadership content creation, event speechwriting, press outreach and corporate communications management, product architecture and naming, recruiting brand definition, product and project leadership on marketing-driven features, guide lead-gen and product marketing, management of editorial, content and copy.
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Skills
- Brand Creative Strategy
- Marketing Branding
- Copywriting
- Brand Naming
- Positioning
- Brand Messaging
- Brand Tone
- Startup Development
- Consulting
- Freelance Writing
Education
B
B
Bachelor of ScienceBoston University
- Boston, United States
Bachelor of Science in Film & Television
Concentration in Screenwriting
Minor in Psychology