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• Responsible for writing and editing fashion features using Google’s search trends. • Responsible for producing trend reports, buying guides and fashion articles incorporating SEO keywords to drive traffic to the e-commerce website. • Identifying trends related to the fashion industry internationally and contextualising it for the domestic readership. • Wrote SEO optimised product descriptions and content for the homepage and content syndication websites. • Responsible for mentoring junior copy editors in the team. • I worked closely with the social media team to deploy content across key channels, including Youtube and Pinterest.