Laverne Doughty
Available

Laverne Doughty

Digital Design DirectorLondon, United Kingdom
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Laverne Doughty
Available

Laverne Doughty

Digital Design DirectorLondon, United Kingdom
About me
Digital Design Director with over 14 years experience in digital design for e-commerce, retail and broadcast media. Multi-skilled from concept design to delivery. I’m keen to listen to clients and realise their needs in order to create opportunities to bridge and create relationships and even better products. I have an open and energetic personality which can adapt to get the work done, while having fun along the way. Well versed in incorporating new technology and systems in place to create an efficient design process. Lead creative teams for Sony global online and Art directed content creation for multiple countries. Launched successful apps for BBC, EON and Royal Mail as a lead product designer. Created digital retail experiences for brands such as Lenovo, Motorola, Lifestyle group and Google. Lead experience design from end-to-end for smart home light and sound product Zuma Ai.
Work history
    Dalziel & Pow logo
    Dalziel & Pow logo
    Creative LeadDalziel & Pow
     - London, United KingdomFull Time
    Digital experience design for retail design consultancy. Idea generation with the customer needs at heart. Digital conceptual design, UX and UI Design, Customer journey focused, Creative use of technology, Prototyping, Service design and Content direction.
    Hugo & Cat logo
    Hugo & Cat logo
    Senior DesignerHugo & Cat
     - London, United KingdomFull Time
    Creating design solutions, content, experiences and art direction for clients such as Sony Global, Lenovo, Motorola, Royal Mail, E.ON, Time Warner, Tourism Ireland and Black & Decker. > Designing new product services and experiences. > Supporting and leading a team of creatives for Sony Global. > Digital retail experience design for Lenovo global retail stores and Motorola support stores. > Overseeing app design and launch material for Royal Mail. > App Concept ideation and leading design for E.On. > On shoot Art director and product knowledge expert for Sony Global. Design logic, Human experiences, UI, Innovation and providing technical product knowledge for content creation. Liaising directly with the client throughout the project, from concept to delivery and after go live support for global web projects. Providing art direction and product knowledge on shoot, for event and product lifestyle photography. Pushing creative solutions and building collaborative relationships with every client and project.
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Skills
  • Sketch
  • Digital Design
  • UX Design
  • Art Direction
  • Creative Direction
  • Prototyping
  • User Experience
  • Interaction Design
  • Web Design
  • Photoshop