Laverne Doughty

Digital Creative Lead

London, United Kingdom
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Projects credited in

About me

Creative Designer with 10 years experience in digital design for e-commerce, retail and broadcast media. Multi-skilled from concept design to delivery. I’m keen to listen to clients and realise their needs in order to create opportunities to bridge and create relationships. I have an open and energetic personality which can adapt to get the work done, while having fun along the way. Well versed in incorporating new technology and systems in place to create an effecient design process. Lead creative teams for Sony global online and Art directed content creation for multiple countries. Launched successful apps for QVC, EON and Royal Mail as a lead product designer Created digital retail experiences for brands such as Lenovo, Motorola, Lifestyle group and Google.

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  • Sketch
  • Digital Design
  • UX Design
  • Art Direction
  • Creative Direction
  • Prototyping
  • User Experience
  • Interaction Design
  • Web Design
  • Photoshop

People I’ve worked with

Companies I’ve worked with

  • Hugo & Cat

    Hugo & Cat

    • Design
  • QVC UK

    QVC UK

    • Retail
  • Dalziel & Pow

    Dalziel & Pow

    • Design
  • N

    North One Televison

    Work history


    Creative Lead

    Dalziel & Pow

    Sep 2017 - Jul 2018
    • London, United Kingdom
    • Full Time
    • Digital experience design for retail design consultancy. Idea generation with the customer needs at heart. Digital conceptual design, UX and UI Design, Customer journey focused, Creative use of technology, Prototyping, Service design and Content direction.


    Senior Designer

    Hugo & Cat

    Jun 2014 - Sep 2017
    • London, United Kingdom
    • Full Time
    • Creating design solutions, content, experiences and art direction for clients such as Sony Global, Lenovo, Motorola, Royal Mail, E.ON, Time Warner, Tourism Ireland and Black & Decker. > Designing new product services and experiences. > Supporting and leading a team of creatives for Sony Global. > Digital retail experience design for Lenovo global retail stores and Motorola support stores. > Overseeing app design and launch material for Royal Mail. > App Concept ideation and leading design for E.On. > On shoot Art director and product knowledge expert for Sony Global. Design logic, Human experiences, UI, Innovation and providing technical product knowledge for content creation. Liaising directly with the client throughout the project, from concept to delivery and after go live support for global web projects. Providing art direction and product knowledge on shoot, for event and product lifestyle photography. Pushing creative solutions and building collaborative relationships with every client and project.


    Interactive Designer

    QVC UK

    Apr 2013 - Jun 2014
    • London, United Kingdom
    • Full Time
    • Creating interactive web content for QVC multichannel platforms in collaboration with broadcast media motion graphics. Responisve web design, app content management and art direction. Initial ideas and concepts, design and build, as a standard process within each project. Launched and managed design content for QVC UK apps for Android, iPhone and iPad releases alongside working with global teams.


    Jul 2012 - Mar 2013
    • London, United Kingdom
    • Full Time
    • Video journalism Self Shooting, Researching, Reviewing, Video Editing, Scriptwriting and design for the Gadget Show website, social media channels and North One TV Digital platforms. Designing and coding advertorial pages for The Gadget Show site, for special events like Sony PlayStation 2013 Meeting and web pages for The Gadget Show web clip pages. Building relationships with leading brands such as Sony, Microsoft, Samsung and Apple to inform consumers of new products. Interviewing and filming presenters and tech brand market leaders at The Gadget Show Live Expo.


    Web Designer


    Aug 2010 - Jul 2012
    • London, United Kingdom
    • Full Time
    • Working to introduce, maintain and enhance the web presence for FitPro and its brand partnerships with ViPR, Les Mills, Power Plate, Lucozade and K-Swiss across all devices. Designed and lead with mobile web and native apps for mobile and tablet devices for FitPro Convention and PTontheNet US. Increased the social media presence of FitPro within the Fitness Industry, bringing new and innovative campaign ideas using up-to-date web technologies. Monitoring and maintaining social media channels and uploading fresh and engaging content. Increased and monitored SEO within websites and social media channels such as YouTube to build their brand visibility. Consulting and speaking about Social Media Marketing at the annual ViPR Distributors meeting. Put together numerous technology driven articles for publications.


    Multimedia Designer

    Oakmount Ltd

    Sep 2008 - Aug 2009
    • London, United Kingdom
    • Internship
    • Logo and language e-learning application design and development for a start-up company.