About me

Experienced Customer Relationship Management Specialist with a demonstrated history of working in CRM & Digital Marketing within the music industry. Proven professional skills and experience include CRM Software Stacks, Email Design Tools, Microsoft Excel and statistical analysis.

QuestionsProjectsExperienceTeam

Work history

CRM InternUniversal Music UK
May 2016London, United KingdomInternship
• Running, maintaining and assisting in the development of Universal Music International’s CRM stack and the integrated marketing email template builder. • Providing frontline support, training workshops and best practice webinars to all of Universal’s international marketing teams in order to facilitate effective email, social media and mobile marketing campaigns. • Creating and distributing reports to provide insight and statistical analysis into Universal’s worldwide marketing performance. • Writing and designing an internal monthly newsletter to inform international CRM teams of industry news, CRM software updates and case studies, alongside performance and engagement analysis. • Using Adobe Photoshop to build and edit email designs and templates to be used in CRM campaigns. • Adapting the CSS and HTML coding in communications from international CRM teams to ensure perfect inbox rendering and maximum fan engagement. • Building and designing socially-integrated webforms for data acquisition campaigns to ensure the sustained growth of UMG CRM’s consumer database of over 20 million fans. • Using Email Template Builder to design dynamic, stylish and engaging artist email campaigns for sending via the CRM platform. • Segmenting and filtering data according to artist or genre preferences and thinking of new ways to segment data according to variables such as social activity, levels of engagement with an artist or location/proximity to an upcoming live show.
Guitar Sales Professional
Mar 2016 - May 2016London, United KingdomFull Time
• Offering customers my knowledge and expertise in guitars and guitar-based equipment in order to help them find their perfect instrument. • Delivering excellent customer service and guiding customers through the product range of over 1,000 guitars. • Working as part of the driven and dynamic team at guitarguitar.

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Skills

• CRM
• Email Marketing
• Marketing Campaigns
• Email
• Email Campaign
• Advanced Excel
• Copywriting
• Spanish
• Basic Html
• Database Management

Education

English and Spanish Studies Joint Honours 2:1
Sep 2010 - Aug 2014Nottingham, United Kingdom