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Experienced Customer Relationship Management Specialist with a demonstrated history of working in CRM & Digital Marketing within the music industry. Proven professional skills and experience include CRM Software Stacks, Email Design Tools, Microsoft Excel and statistical analysis.
• Running, maintaining and assisting in the development of Universal Music International’s CRM stack and the integrated marketing email template builder. • Providing frontline support, training workshops and best practice webinars to all of Universal’s international marketing teams in order to facilitate effective email, social media and mobile marketing campaigns. • Creating and distributing reports to provide insight and statistical analysis into Universal’s worldwide marketing performance. • Writing and designing an internal monthly newsletter to inform international CRM teams of industry news, CRM software updates and case studies, alongside performance and engagement analysis. • Using Adobe Photoshop to build and edit email designs and templates to be used in CRM campaigns. • Adapting the CSS and HTML coding in communications from international CRM teams to ensure perfect inbox rendering and maximum fan engagement. • Building and designing socially-integrated webforms for data acquisition campaigns to ensure the sustained growth of UMG CRM’s consumer database of over 20 million fans. • Using Email Template Builder to design dynamic, stylish and engaging artist email campaigns for sending via the CRM platform. • Segmenting and filtering data according to artist or genre preferences and thinking of new ways to segment data according to variables such as social activity, levels of engagement with an artist or location/proximity to an upcoming live show.
• Offering customers my knowledge and expertise in guitars and guitar-based equipment in order to help them find their perfect instrument. • Delivering excellent customer service and guiding customers through the product range of over 1,000 guitars. • Working as part of the driven and dynamic team at guitarguitar.
• Planning, managing and completing a carbon-neutral project in sustainable development to build a gravity-fed water system for a small, rural community in Northern Nicaragua. • Acting as the Spanish/English translator and facilitating the effective communication of information throughout all of the project’s stakeholder groups. • Managing teams of volunteers whilst also carefully managing our relationship with the community in order to establish a positive presence and encourage sustainable lifestyles within the community.