Lawrence Everard

Lawrence Everard

Creative LeadLondon, United Kingdom
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Lawrence Everard

Lawrence Everard

Creative LeadLondon, United Kingdom
About me
I've been around the block a few times and successfully survived to tell the tale. I've worked for some of the best agencies in the world, working on well-known and a few lesser-known brands. Plus I've worked for some of the worst agencies you can imagine, but let's not go there. My skills have sent me to the highlands of Scotland, the urban sprawl of Washington DC and the chaos of St Petersburg. All a damn sight more exciting than Surbiton. Oh, and I've won a few awards, but hasn't everyone in this industry.
Projects
  • Samsung Unpacked 2023 / Animation
    Samsung Unpacked 2023 / AnimationUnpacked is a biannual event held by Samsung Electronics that showcases new devices, including smartphones, tablets, and wearables. First launched in 2009, the event involves live-streaming talks and demonstrations from Korea, coupled with activities in local territories. For Unpacked 2023, we worked on an experiential project at Samsung Kings Cross, London, which included an animated piece designed for the world's first 10-metre-wide Samsung curved screen. The animation style, born out of our
  • Choose the Better Path / Campaign Concepts
    Choose the Better Path / Campaign ConceptsBecause students live under tremendous pressure to perform and justify their loans, it’s tempting to hit the books non-stop. However, the wise student knows that all successful living is a question of balance. An active body stimulates an active mind, bringing all aspects of our consciousness into harmony. With well-being currently very front of mind in our culture, this tongue-in-cheek approach argues for balanced living in a playful way, using guru figures who have chosen the ‘wise path’ of
  • Samsung - KWorld
    Samsung - KWorldWhen we talk about Samsung, we talk about innovation, rich history, pride, unbelievable products, relentless ambition and uniqueness. I was tasked with articulating the Samsung story and visualising it in a memorable way to embed it in today’s culture. Creative excellence, craft, fantastic and anything but corporate are the key components of this work. ‘K World’ was then born, using Korean design and heritage influences, integrated with Samsung brand principles and brought to life, in this ins
  • Better - Belfast Recruitment Campaign
    Better - Belfast Recruitment CampaignAs part of a large-scale recruitment drive in Northern Ireland for Better facilities, I developed recruitment campaign concepts. This concept focuses on the backs of possible employees shown in several environments where Better was looking to fill vacancies.
  • Selfridges Photo Pod
    Selfridges Photo PodI designed the Selfridges Selfie Pod, a fun mirrored environment pod that lives within Samsung’s new space in Selfridges. Designed to encourage customers to interact with Samsung products, the pod became an essential ingredient in Samsung’s £500k Selfie competition, where one selfie, chosen at random, would win £500K.
  • University of Birmingham
    University of BirminghamConcepts and design work for The University of Birmingham online Masters degrees courses. The work focused on the line ‘This is your time’ and involved creating a storyboard, designing a pop-up direct mail piece, and several social posts. I produced all the illustrations. ©PurpleAgency
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Work history
    S
    S
    Creative LeadSamsung MX
    Chertsey, United KingdomFull Time
    Little Yellow Duck logo
    Little Yellow Duck logo
    Art DirectorLittle Yellow Duck
    United KingdomFull Time
    KEY EXPERIENCE Automative Bentley - Print Communication / NPD / Advertising Ducati - Global Advertising / Print Communication Mercedes Benz Truck and Vans - Advertising / Print Communication VW - Digital Communications Charity / Social Enterprise Childhood Trust - Print Communication Power To Change - Print Communication / Advertising / Exhibition Graphics Food/ Beverages Fullers, Smith & Turner - Advertising / Print Communications Kraft General Foods - Print Communication / Advertising / Packaging Design Tefal - Print Communication / Advertising / Packaging Design Healthcare Abbott - Conceptual Animal Care - Oral Home Care - Conceptual Baxter - Conceptual Definiens - Tissue diagnostics/Clinical digital pathology - Brand Comms NHS - Conceptual/Print/Digital - Wellness/Staff Retention across various trusts Meningitis Research Foundation - Conceptual/Advertising MSD - Conceptual/Digital Novartis - Conceptual/Digital/Animation Pfizer - Conceptual PPN - Psychological Healthcare - Conceptual/Digital Propath - Spatial biology/Molecular pathology/Histopathology - Identity Roche - Conceptual Royal College of Nursing - Brand Comms Stannah - Conceptual Retail Cath Kidston - Retails Graphics / Illustration Debenhams - Information Graphics / Illustration Technology Honeywell - Conceptual/Advertising/Print IBM - Conceptual/Print/Digital Interoute - Conceptual/Print/Advertising/Exhibition Navisite - Print/Exhibition Tata - Conceptual/Brand Comms Vodafone - Conceptual/Identity/Print Financial AXA Insurance - Advertising Barclays - Print/Identity Mastercard - Print Tradex Insurance - Advertising --- Misc B2C Conran - Print/Packaging/Strategy Dove Beauty Products - Digital Ercol - Print/Advertising/Identity Heals - Print Hello - Identity/Digital Mark Warner - Print Orient Express - Print Tefal - Print/Advertising/Packaging MIsc B2B ENGIE - Digital Strategy / Comms/ Animation Hello Magazine - Identity Development / Digital Comms Plus extensive work with Purple Agency and Ogilvy CAREER HIGHLIGHTS Responsible for: Creative lead Global advertising campaigns for Ducati Motorcycles Creative lead Global print communication for Bentley Motors UK advertising for Mercedes Benz Truck and Vans Creative lead Global Packaging for Tefal Digital product launch of Mercedes Benz Actros truck range Have worked extensively outside of the UK in countries such as Italy, France, Portugal, Spain, Belgium, Russia and the US
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Skills
  • Brand Development
  • Brand Strategy
  • Corporate Branding
  • Corporate Communications
  • Advertisement
  • Direct Mail
  • Powerpoint
  • Web Design
  • Identity Design
  • Concept Development