I've been around the block a few times and successfully survived to tell the tale.
I've worked for some of the best agencies in the world, working on well-known and a few lesser-known brands. Plus I've worked for some of the worst agencies you can imagine, but let's not go there.
My skills have sent me to the highlands of Scotland, the urban sprawl of Washington DC and the chaos of St Petersburg. All a damn sight more exciting than Surbiton.
Oh, and I've won a few awards, but hasn't everyone in this industry.
Projects
- Samsung Unpacked 2023 / AnimationUnpacked is a biannual event held by Samsung Electronics that showcases new devices, including smartphones, tablets, and wearables. First launched in 2009, the event involves live-streaming talks and demonstrations from Korea, coupled with activities in local territories. For Unpacked 2023, we worked on an experiential project at Samsung Kings Cross, London, which included an animated piece designed for the world's first 10-metre-wide Samsung curved screen. The animation style, born out of our
- Choose the Better Path / Campaign ConceptsBecause students live under tremendous pressure to perform and justify their loans, it’s tempting to hit the books non-stop. However, the wise student knows that all successful living is a question of balance. An active body stimulates an active mind, bringing all aspects of our consciousness into harmony. With well-being currently very front of mind in our culture, this tongue-in-cheek approach argues for balanced living in a playful way, using guru figures who have chosen the ‘wise path’ of
- Samsung - KWorldWhen we talk about Samsung, we talk about innovation, rich history, pride, unbelievable products, relentless ambition and uniqueness. I was tasked with articulating the Samsung story and visualising it in a memorable way to embed it in today’s culture. Creative excellence, craft, fantastic and anything but corporate are the key components of this work. ‘K World’ was then born, using Korean design and heritage influences, integrated with Samsung brand principles and brought to life, in this ins
- Selfridges Photo PodI designed the Selfridges Selfie Pod, a fun mirrored environment pod that lives within Samsung’s new space in Selfridges. Designed to encourage customers to interact with Samsung products, the pod became an essential ingredient in Samsung’s £500k Selfie competition, where one selfie, chosen at random, would win £500K.
- University of BirminghamConcepts and design work for The University of Birmingham online Masters degrees courses. The work focused on the line ‘This is your time’ and involved creating a storyboard, designing a pop-up direct mail piece, and several social posts. I produced all the illustrations. ©PurpleAgency
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Work history
S
S
Creative LeadSamsung MX
Chertsey, United KingdomFull Time
Art DirectorLittle Yellow Duck
United KingdomFull Time
KEY EXPERIENCE
Automative
Bentley - Print Communication / NPD / Advertising
Ducati - Global Advertising / Print Communication
Mercedes Benz Truck and Vans - Advertising / Print Communication
VW - Digital Communications
Charity / Social Enterprise
Childhood Trust - Print Communication
Power To Change - Print Communication / Advertising / Exhibition Graphics
Food/ Beverages
Fullers, Smith & Turner - Advertising / Print Communications
Kraft General Foods - Print Communication / Advertising / Packaging Design
Tefal - Print Communication / Advertising / Packaging Design
Healthcare
Abbott - Conceptual
Animal Care - Oral Home Care - Conceptual
Baxter - Conceptual
Definiens - Tissue diagnostics/Clinical digital pathology - Brand Comms
NHS - Conceptual/Print/Digital - Wellness/Staff Retention across various trusts
Meningitis Research Foundation - Conceptual/Advertising
MSD - Conceptual/Digital
Novartis - Conceptual/Digital/Animation
Pfizer - Conceptual
PPN - Psychological Healthcare - Conceptual/Digital
Propath - Spatial biology/Molecular pathology/Histopathology - Identity
Roche - Conceptual
Royal College of Nursing - Brand Comms
Stannah - Conceptual
Retail
Cath Kidston - Retails Graphics / Illustration
Debenhams - Information Graphics / Illustration
Technology
Honeywell - Conceptual/Advertising/Print
IBM - Conceptual/Print/Digital
Interoute - Conceptual/Print/Advertising/Exhibition
Navisite - Print/Exhibition
Tata - Conceptual/Brand Comms
Vodafone - Conceptual/Identity/Print
Financial
AXA Insurance - Advertising
Barclays - Print/Identity
Mastercard - Print
Tradex Insurance - Advertising
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Misc B2C
Conran - Print/Packaging/Strategy
Dove Beauty Products - Digital
Ercol - Print/Advertising/Identity
Heals - Print
Hello - Identity/Digital
Mark Warner - Print
Orient Express - Print
Tefal - Print/Advertising/Packaging
MIsc B2B
ENGIE - Digital Strategy / Comms/ Animation
Hello Magazine - Identity Development / Digital Comms
Plus extensive work with Purple Agency and Ogilvy
CAREER HIGHLIGHTS
Responsible for:
Creative lead Global advertising campaigns for Ducati Motorcycles
Creative lead Global print communication for Bentley Motors
UK advertising for Mercedes Benz Truck and Vans
Creative lead Global Packaging for Tefal
Digital product launch of Mercedes Benz Actros truck range
Have worked extensively outside of the UK in countries such as Italy, France, Portugal, Spain, Belgium, Russia and the US
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Skills
- Brand Development
- Brand Strategy
- Corporate Branding
- Corporate Communications
- Advertisement
- Direct Mail
- Powerpoint
- Web Design
- Identity Design
- Concept Development