Léa Genevey

Content Coordinator


  • Fashion
  • Digital Media
  • Internet Marketing
  • SEO
  • Excel
  • Office
  • Powerpoint
  • Word
  • Html Basic
  • Wordpress Basic
  • Google Analytics Basic
  • Luxury
  • Communication Presentation
  • Photoshop
  • Organisation Skills

Work history


Content Coordinator


Aug 2015



My Digital Luxury Galaxy

Jan 2015 - May 2015
  • I volunteered for a French blog analysing the online marketing operations of luxury brands worldwide as well as the digital challenges of the luxury industry. - Wrote analytical articles about the digital operations of brands in the luxury industry and published them on Wordpress


Online Marketing & SEO Assistant

Stylight GMBH

Jan 2014 - Jun 2014
  • 6-month work experience during my gap-year at a start-up which founded an international e-commerce platform for fashion. - Co-created and realised 2 successful and innovative content campaigns to increase brand awareness through the media and the social media (one of which was awarded best content campaign of the month) - Developed the linkbuilding activity by finding adequate partners, setting up co-operations and negotiating conditions with them: set up 14 co-operations with companies, 7 with bloggers, and got backlinks on important and qualitative websites (won the award of the best link of the week) - Wrote and posted editorial content for Stylight.fr and its blog to demonstrate Stylight’s expertise in fashion - Analysed the market, competitors and trends and suggested proposals to optimize existing SEO marketing structures (e.g. integration of interactive content within the on-page and off-page strategies) - Participated in the realisation of 2 PPC campaigns (Adwords) - Helped managing and supervising external service providers ?--> the visibility of the website Stylight.fr has increased by 400% over these 6 months


E-commerce Assistant

Courrèges Design

Jun 2013 - Jan 2014
  • 6-month placement during my gap-year at the French fashion house whose renaissance is based, amongst others, on the development of its online store. - Processed online orders daily and monitored the customer relationship via e-mail and telephone to maintain an excellent level of customer service - Controlled the sales and managed the stock, placing new orders when necessary - Analysed and reported weekly and monthly results and other data (sales, traffic, budget) - Prepared the product catalogue and co-organised the photo-shooting, liaising with external suppliers - Coordinated different services during the new website development: directors, creative and IT departments


Sales Assistant

Christian Dior Couture

May 2012 - Jul 2012


Fashion Editor

Avant Garde

Aug 2011 - Dec 2012
  • I was a member of the Fashion student organisation of Grenoble Ecole de Management during 16 months. - Co-created and launched A Magazine, which was the first fashion magazine of our school (1st and 2nd issues) - Conceived and produced content for the magazine (wrote articles and organised photo-shootings) - Co-organised 3 fashion shows (prospected and met local shop owners and designers for collaborations, realised the collaboration and borrowed clothes, chose models and prepared the shows)



Fashion, Design and Luxury Management

Grenoble Graduate School of Business

Aug 2014 - Jul 2015
  • Fashion, Design and Luxury Management


Master in Management

Grenoble Ecole de Management

Aug 2011 - Jul 2015
  • Business Administration