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After a Bachelor's degree in Communications, I chose to continue with a Master's degree in Marketing at INSEEC business school in order to improve my skills in business development and strategy. I decided to focus on Digital Marketing and E-Business for my last year so I can understand today and tomorrow company's needs and expectations. I've just finished a thesis on e-commerce in the watchmaking industry, focusing on UX and online customer relationship. Don't hesitate to contact me if you're interested in my research, I would be very happy to discuss my results with you. I've now just passed my Master's Degree and I've just finished a fixed-term in the digital department of a French niche perfumes company: Annick Goutal. I now looking for new jobs opportunities for February, 2016. I'm curious, have a lot of enthusiasm and a strong work ethic, and would be delighted to answer all your additional questions. Best regards,
Management of the e-shop , e-merchandising, emailing, community management, digital projects monitoring (launch of the mobile and US website, development of loyalty programs), customer relationship, logistics monitoring, sales and traffic analysis
As a PR Assistant, I was in charge of: - Answering editorial requests and providing credits to stylists and editors - Updating and maintaining press database with current editorial contacts in the US and Canada - Assisting the manager in the selection of pieces for shoots - The organization and the follow up of the loans for magazines, red carpets or movie placements - Reviewing magazines, websites and blogs for editorial coverage and follow up all the press clippings - Assisting the PR Manager with special press events and appointments - Liaising with Marketing/Event team to coordinate actions for specific events - The creation of events/press events reports I also helped on Digital with assisting the Manager on preparing a social media communication plan for a specific event. In parallel, I assisted the sales service with all the straps and buckles orders placed by the American and Canadian authorized dealers.
Classes: Mobile Marketing How to Create a website (with a CMS platform) Brand content E-commerce Consumer's psychology Digital Advertising Project Management Social Media How to gain a consumer's loyalty CRM SEO and SEM
Courses: Business negotiation Branding E-business Business skills International Marketing Marketing strategy BtoB Marketing Etc.
A Business week was organized with a hundred students of INSEEC Business School. We were separated in teams composed with students from each field (finance, marketing, international studies, etc.). My team and I won the Marketing Challenge of the business game thanks to the creativity of our ideas.