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Leah Silverlock

Digital Communications Specialist

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  • LevelSenior
  • LocationEdinburgh, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Content Manager - Digital Marketing Manager - Social Media Director

About me

Leah has been working within communications for the creative arts industry for over 6 years. Her areas of expertise include; Digital Project Management 360 Communication Campaign Management Digital Communications Strategy Social Media Strategy - inc content optimisation and advertising Content Direction Email Marketing SEO Influencer identification and outreach She is a driven, open minded senior communications manager with a strong focus on the digital landscape. Working in creative environments developing in both forward thinking and digital project management. Her understanding and capabilities on a variety of digital platforms and her strong background in publishing, public relations, marketing and customer service has led her to being responsible for digital marketing campaigns and strategy execution for a number of high profile, public facing clients. She has been the lead on digital activity for a number of large scale, high pressure arts and entertainment events, working closely with partners, sponsors, key influencers within the travel, music, publishing and arts industry. As a Digital Communications Specialist, she has an overall responsibility to share, engage and cultivate relationships within audiences via digital platforms and she loves it! She is a driven, open minded senior digital marketing consultant with a strong sense of dedication and commitment, working in creative environments developing in both forward thinking and digital project management. Her understanding and capabilities on a variety of digital platforms and her strong background in publishing, marketing and customer service has led her to being responsible for digital marketing for a number of high profile, public facing clients. She has been the lead on digital activity for a number of large scale, high pressure arts and entertainment events, working closely with partners, sponsors, key influencers within the travel, music and arts industry. As Digital Marketing/ Social Media Manager, Leah has an overall responsibility to share, engage and cultivate relationships within audiences via digital means.

Skills

  • Social Media Management
  • Influencer Engagement
  • Digital Marketing
  • SEO
  • Content Management
  • Commissioning Content
  • Content Copywriter
  • Communication Strategy
  • Digital Strategy
  • Social Media Marketing

Work history

Currently

Communication Director

Freelance Festivals

Jan 2012
  • Edinburgh, United Kingdom
  • Freelance
  • Specialising in Festivals & Events: - Developing digital communications strategies for large scale festivals and events - Accountable for defining and implementing strategic use of content to achieve festival, commercial and customer objectives in line with over arching communications campaign objectives - 360 Communication Campaign Management - Managing Online communities- including being the touch point for customers - Developing social media content calendars and campaigns, always aligning with over arching communications strategies - Crafting flawless copy, being mindful of social media channels best practices, including optimisation of content across multiple platforms - Managing a team, developing learning schemes about the ever changing social/ digital landscape and brand communications landscape in general - Working Festival and Event Directors to develop communication strategies

Education

2010

BA(Hons) . Publishing Media

Edinburgh Napier University

Sep 2006 - Jun 2010
  • Edinburgh, United Kingdom