About me

Leah has been working within communications for the creative arts industry for over 6 years. Her areas of expertise include; Digital Project Management 360 Communication Campaign Management Digital Communications Strategy Social Media Strategy - inc content optimisation and advertising Content Direction Email Marketing SEO Influencer identification and outreach She is a driven, open minded senior communications manager with a strong focus on the digital landscape. Working in creative environments developing in both forward thinking and digital project management. Her understanding and capabilities on a variety of digital platforms and her strong background in publishing, public relations, marketing and customer service has led her to being responsible for digital marketing campaigns and strategy execution for a number of high profile, public facing clients. She has been the lead on digital activity for a number of large scale, high pressure arts and entertainment events, working closely with partners, sponsors, key influencers within the travel, music, publishing and arts industry. As a Digital Communications Specialist, she has an overall responsibility to share, engage and cultivate relationships within audiences via digital platforms and she loves it! She is a driven, open minded senior digital marketing consultant with a strong sense of dedication and commitment, working in creative environments developing in both forward thinking and digital project management. Her understanding and capabilities on a variety of digital platforms and her strong background in publishing, marketing and customer service has led her to being responsible for digital marketing for a number of high profile, public facing clients. She has been the lead on digital activity for a number of large scale, high pressure arts and entertainment events, working closely with partners, sponsors, key influencers within the travel, music and arts industry. As Digital Marketing/ Social Media Manager, Leah has an overall responsibility to share, engage and cultivate relationships within audiences via digital means.

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Work history

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Communication DirectorFreelance Festivals
Jan 2012Edinburgh, United KingdomFreelance
Specialising in Festivals & Events: - Developing digital communications strategies for large scale festivals and events - Accountable for defining and implementing strategic use of content to achieve festival, commercial and customer objectives in line with over arching communications campaign objectives - 360 Communication Campaign Management - Managing Online communities- including being the touch point for customers - Developing social media content calendars and campaigns, always aligning with over arching communications strategies - Crafting flawless copy, being mindful of social media channels best practices, including optimisation of content across multiple platforms - Managing a team, developing learning schemes about the ever changing social/ digital landscape and brand communications landscape in general - Working Festival and Event Directors to develop communication strategies

Skills

• Social Media Management
• Influencer Engagement
• Digital Marketing
• SEO
• Content Management
• Commissioning Content
• Content Copywriter
• Communication Strategy
• Digital Strategy
• Social Media Marketing

Education

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BA(Hons) . Publishing MediaEdinburgh Napier University
Sep 2006 - Jun 2010Edinburgh, United Kingdom