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Leandra O'Sullivan

Head of Design, ASOS

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About me

Leandra O'Sullivan, Head of Design at ASOS has been with the company for 4.5 years having previously worked in the industry for 16 years with similar high street retailers. At ASOS Leandra has seen the design team grow, the product increase and been part of the team to drive direction within the product, to include key items, premium editorial pieces as well as pushing fashion at all price points for all customers. Her varied role includes travelling internationally and vintage shopping to source new ideas, shapes, prints and embellishments for the range. Leandra is also responsible for ensuring that the collections always include counter seasonal product relevant for the Australian customer.


  • Fashion
  • Apparel
  • Design
  • Fashion Design
  • Illustrator
  • Fashion Illustration
  • Textiles
  • Mood Boards
  • Trend Analysis
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Work history


Head of Design & Asos Womenswear


Jan 2011


Head Designer

Monsoon Accessorize

May 2005 - Dec 2010




Aug 2004 - Aug 2005



Intraport Plc

Aug 2003 - Aug 2004


Junior Designer

Karen Millen

Aug 2000 - Aug 2003