Leanne Alie

Leanne Alie

Experienced Account Coordinator, Marketer and Diversity LeadLondon, United Kingdom
+ Info

3

Connections
Pip Jamieson
Sulaiman R. Khan [he/him/his/Disabled]
Creative Admin
Leanne Alie

Leanne Alie

Experienced Account Coordinator, Marketer and Diversity LeadLondon, United Kingdom
About me
As a Global Verticals Coordinator, Leanne supports the global team and internal stakeholders with category level expertise, insights, and solutions to advertiser’s most pressing needs and challenges. She also launched Spotify UK's first Diversity and Inclusion Initiative, with the objective of driving diversity within all three areas of the UK-based business: Music, Media and Tech.
Work history
    Spotify logo
    Spotify logo
    Global Verticals Coordinator & UK Diversity LeadSpotify
     - London, United KingdomFull Time
    • Serviced Spotify’s Global Strategic Partnership team through coordinating projects, analysing client needs and insights to inform strategies across CPG, Automotive, Entertainment and Tech industries. • Introduced a new sales enablement resource, with the purpose of empowering the global sales organisation to drive client direct conversations to enhance investment. Developed and project managed the global roll out of this site, where usage increased 25% month over month. • Analysed financial data and extracted key insights to develop quarterly revenue reports and QBRs. This provided insights that informed account strategy and revenue opportunities. • Enhanced audience strategy for priority accounts through analysing third party data segments and incorporated this into campaign planning. • Created strategic and creative responses to campaign briefs. Collaborated directly with agencies, production partners and internal stakeholders to ensure successful campaign strategy, development and delivery. • Launched Spotify UK’s first Diversity Initiative and created a diversity strategy across the UK business’s three different functions; RnD, Content and Sales, with company wide support and senior leadership backing.
    Google logo
    Google logo
    EMEA Brand & Reputation Marketing InternGoogle
     - London, United KingdomInternship
    • Lead campaign strategy for a major EMEA security infographics campaign with the agency Toaster. Took ownership of sourcing relevant statistics, user insights and Google Trends to anchor creative direction. • Curated a central hub for the EMEA Privacy and Security team's resources. As a result the go/link was rolled out to the central, EMEA and global team to use for better information sharing. • Project managed the communications, on boarding material and strategic approaches of local chapters of Project Scout in three new markets: Turkey, Israel and MENA.
+ Show more
Skills
  • Operations
  • Project Management
  • Strategic Planning
  • Communications
  • Account Management
  • Relationship Management
  • Presenting
  • Digital Marketing
  • Brand Strategy
  • Market Research
Education
    C
    C
    BA Advertising and MarketingCoventry University
     - Coventry, United Kingdom
Awards
    C
    C
    Coventry University’s Course PrizeCoventry University
    Awarded for outstanding academic achievement, participation and engagement
    Microsoft logo
    Microsoft logo
    Microsoft Intern Citizenship AwardMicrosoft
    Awarded for major contributions to the diversity and inclusion initiatives across the business