An extensively experienced Marketing and Communications Manager with over 4 years expertise, leading across social media accounts with a following of 40k+ combined. Fashion PR and Marketing at ATIKA London, REMIX by ATIKA and PAUSE Magazine. While also being lead Content Creator for youth-charity, Safe House Ldn.
I’m an enthusiastic learner and continuously developing both personally and professionally. Massive inspiration derives from current trends, vintage, art, social media and photography. My charity work is energised by the love of helping people and the willingness to practice sustainable fashion. Outside of work, I love capturing moments by taking photos and I use them to build up my portfolio. I have a huge passion and sensitivity towards mental health and I regularly create content to advocate this important topic. Also being an engrossed buyer and seller of vintage products, whilst currently run my own vintage brand.
Projects
- Welcome To Our Safe HouseThis project was put together by Bisola Popoola and I. This series explains the origins and journey of Youth Social Enterprise Safe House London. Safe House Ldn helps underprivileged young people in East London, to achieve their fullest potential through creative activities, live projects/events and mentoring. www.safehouselondon.com Words by Bisola Popoola Shot by me
- Meet The TeamMeet The Team is a series I put together for the ATIKA socials and blog. The series introduces their followers to the lovely team members who work for the brand, and includes a mini Q&A and shoot. For this series, I shot Stylist, Creative Director and part-time sales team member Esther (@estherrr_a.) Styling: Anaïs Noirot Shot by me
- ATIKA Studio AW19/20I recently shot ATIKA Studio's AW19/20 capsule collection of limited edition pieces. All pieces were handmade using reworked vintage garments and fabrics. For this collection, Studio focused on making more from scratch. The Canvas Military Jacket was reconstructed from mid century army tent fabric. Making it both durable and water resistant. Both the Studio Denim Zip Pullover and Cord Zip Pullover were both inspired by vintage fisherman’s pullover smocks. The Pullovers were made from end of line
Work history
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Content CreatorSafe House Ldn
London, United KingdomFreelance
• Creating content for the Safe House Facebook, Linkedin and Instagram, adapting to different audiences.
• Event organisation and community projects.
• Creating safe spaces for young people to enjoy their childhood and innocence whilst incorporating valuable tools and sessions to empower them.
• Event photography.
Marketing and Communications ManagerATIKA London
London, United KingdomFull Time
• Creating trend reports and using this knowledge to help me with creating social posts.
• Producing social media strategies and implementing them into ATIKA’s social channels.
• Taking on additional role of managing Press, increasing my workload proving strong work ethic and time management skills.
• Marketing Strategies to ensure ATIKA as a company grows.
• Creating engaging content for a range of different audiences and targeted demographics adapting to different TOV’s.
• First point of contact for managing and responding to media contacts.
• Organising and managing ATIKA’s rebrand event and collaborating with • Malibu Rum UK, DF Mexico, Popchips UK and Alize Original Drinks, as well as collaborating with DJ’s and Illustrators.
• Image sourcing and creating shoots and video content for all social channels.
• Styling and shooting ATIKA campaigns using film and digital photography.
• Budget spend tracking.
• Research and Development.
• Managing all communication on social channels.
• Paid promotion and organic social media strategies.
• Tracking and reporting performance of social media channels.
• Scouting influencers to work with and making effective partnerships.
• Using new methods to increase followers and interaction.
• Scheduling posts and outfit lays for a following of over 37k on Instagram and a reach of 5-15k on Twitter and Facebook.
• Creating press releases and successfully syndicating to targeted audiences.
• Working with stylists and publications i.e. Vogue, Dazed, Cosmopolitan and Notion etc to feature key vintage pieces from ATIKA and REMIX.
• Event organisation and collaborations with Depop and Noctis magazine.
• Creating blog posts for the ATIKA website.
• Managing Interns.
• Competitor research.
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Skills
- Fashion PR
- Social Meda
- Social Media Digital Strategies
- Social Media Marketing
- Fashion Buying
- Press
- Instagram Advertising
- Photography
- Communications
- Google Analytics
Education
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BA Honours Entrepreneurship in the Creative and Cultural Industries Specialising in FashionStaffordshire University
- United Kingdom
- Creating and managing my own brand
- Learning business know-how and sustaining a place in industry
- Creating a business plan
- Marketing
- Cost Management
- Promotion and Advertising
- Jewellery Design
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Foundation Degree in Fashion StudiesStafford Colllege
- Stoke-on-Trent, United Kingdom
- Research & Design
- Use of both industrial and domestic sewing machines
- Pattern cutting
- Illustration, textiles and photography
- Event Organisation
- Exhibition set up
- Designing and creating my own collection