About me
Having worked as a marketing professional for over 13 years in the creative and media industries in London, Barcelona and Sydney, I have developed experience across brand development, campaign and social media strategy, online advertising, event management and copywriting. I have worked and partnered with some of the most innovative, global thought-leaders, including Adobe, TED, Apple, Vivid Sydney, M&C Saatchi and Etsy. Through my knowledge of digital media and a passion for storytelling I can speak your audience’s language and build engagement across all mediums.
Projects
- Host of New Designers Panel 2017: Collaboration, Commercialisation & NegotiationNew Designers is a huge design event in the UK, pushing on the thriving life cycle of design. The New Designers exhibition brings together design education, design consumers and the design industry to celebrate and recognise the next generation of graduate designers. This year, The Dots brought a double set of panel discussions to the series, surrounding Collaboration, Commercialisation & Negotiation. The Dots panel provided insights and practical advice on developing commercial relationships
- Plugged in Series - Interviews with leaders in the world of luxury Interior DesignPlugged in is a monthly interview series that focuses on the inspirational leaders of the design world. As host of this series, I aim to reveal the real people behind the studio; their backgrounds, their insights and advice, and what makes them tick. We have secured a partnership with PrimeResi - the leading publication for the UK's prime residential property sector - to increase reach and engagement of the Plugged in Series, and the Plug. brand. Each interview is promoted via a punchy teaser
- TEDxSydney 2013 - Event PartnershipTEDxSydney is an annual flagship TEDx event that has become the leading platform and pipeline for the propagation of Australian ideas, creativity, innovation and culture to the rest of the world. The 2013 event was hosted throughout the iconic Sydney Opera House. As Head of Marketing at The Loop, I worked with the TEDxSydney events team to devise a partnership that would align with the TED ethos of 'Ideas worth sharing' and give The Loop community an opportunity to be involved in the inspirati
- The Dots Portfolio Masterclasses - Event Management & PartnershipsAs Head of Marketing at The Dots, I worked with my team to organise and manage The Dots Portfolio Masterclass events each month. These were hosted at leading creative offices and locations across London, including Vice, Pentagram, Google and BBH. For each event we invited 10-15 mentors who were leaders in their creative field and curated up to 80 attendees from hundreds of applications. At the beginning of each event, I would give an introductory presentation and short synopsis on each mentor t
- REMIX Sydney & London 2015 - Event Management & PartnershipsREMIX Global Summits bring together pioneers from different industries to explore the future of culture, creative cities and the creative economy. I worked with REMIX Founders Peter Tullin and Simon Cronshaw to plan, curate and event manage both REMIX Sydney and REMIX London. As well as securing and liaising with over 200 speakers for each event, I developed key partnerships with media, sponsors and event hosts including Google, Sydney Town Hall, British Museum, Ace Hotel and Sonos Studio. M
Projects credited in
- April 2018 (applications closed)Applications for this event are now closed. Here's one for digital & tech folk: Join us at Publicis.Sapient on the 30th April for a masterclass with BBC, Facebook, AKQA & more. These leading tech/digital/media companies are hiring for senior roles, internships & freelance positions. So come along to connect with the mentors, network & hear industry insights. There are 30 places available for this event. This event is proudly supported by our friends at Shutterstock and MOO.26
- Designing The Dots iOS AppWe’re proud to announce the debut of The Dots in the App Store. We’ve spent the last few months researching, designing, developing, and testing it. We hope you love using it as much as we loved making it. Here’s a behind-the-scenes look at what went into the making of the app. Our vision The vision has (and always will be) to build The Dots into the biggest professional networking platform for the future workforce of ‘No Collar’ workers globally. This has never been about just helping people c60
- February 2018 (applications closed)Calling all Design folk. Join us at Pentagram's legendary studio for an opportunity to connect with some of the UK’s leading Creative & Design Directors. Click here to apply Applications close on Tuesday 20th Feb 11am. There are 30-40 spaces available at this event. This event is proudly supported by our friends at Shutterstock.44
- The Dots Directing, Videography & Filmmaking Portfolio Masterclass at VICEOn the 28th June 2017, we hosted a Directing, Videography & Filmmaking Portfolio Masterclass at VICE. This was to give up-and-coming directors, producers, scriptwriters and more the chance to get their work reviewed by some of the UK’s most respected creatives. The event was supported by Squarespace, Shutterstock & MOO.15
- The Loop - TedXIn 2009 I quit my dream job at MTV to co-found The Loop (www.theloop.com.au) with my colleague Matt Fayle. Akin to a beautifully designed, content rich and more creative version of Linkedin, The Loop (www.theloop.com.au) quickly grew into the leading professional networking and recruitment site for creatives in the region, with over 65% of all Australian creative professionals registered to the site, 70% of which return each day. This highly engaged community enabled us to secure two rounds of
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Work history
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Head of MarketingPlug.
London, United KingdomPart Time
A recruitment consultancy connecting the finest design studios with exceptional talent.
-Manage design team to create video and marketing assets to represent our brand and content
-Host the Plugged in Series, interviewing leaders in the world of luxury Interior Design
-Manage editorial partnership with PrimeResi - the UK's leading luxury property publication
-Manage social media platforms and content
-Research and write engaging articles exploring work-related topics through tips, insights and thought-leadership
Head of Marketing & PartnershipsThe Dots
- London, United KingdomFull Time
-Led and oversaw all areas of Marketing, including B2B, B2C, events and branding
-Launched digital advertising across the platform and rolled out successful campaigns for clients including Microsoft, MOO, Squarespace, Shutterstock and WeWork
-Secured event partnerships for The Dots Portfolio Masterclasses hosted at leading creative offices and locations across London such as Google, Pentagram and Soho House.
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Skills
- Events
- Social Media Marketing
- Communications
- Account Management
- Client Services
- Business Development
- Sales
- Marketing
- Project Management
- Relationship Management
Education
1st Class BA Sociology
- United Kingdom
Awards
YAHOO! Superstar Award