Leanne Deans

Ecommerce Coordinator

  • LocationLondon, United Kingdom



  • Editing
  • Blogs
  • Creative
  • Email Marketing
  • Html
  • Social Media Marketing
  • Web Content
  • Excel
  • Office
  • Photoshop
  • Copywriting

Work history


Ecommerce Coordinator


Mar 2014
  • •Weekly SEO tailored homepage banner copy and seasonal category banner text •Product set-up through a Content management system; Descriptions, Titles, Keywords, Meta Tags and Meta Titles, Filters, PhotoShop Swatches & Stock levels •Website admin – daily & weekly sales reporting, Google analytics, affiliate marketing codes •Merchandising the website according to new products and best sellers, hiding out of stock •Carrying out markdowns using attention to detail to ensure international pricing is correct •Preparing garments for photo shoots, resizing, optimising & uploading final images •Briefing design content for emails & homepage refreshes - HTML coding within Dreamweaver •Implemented an new email marketing strategy & increased the database from 70,000 to over 100,000 in two months •Assisting in an ABC user experience test to compare the conversion rate on cut out shots to on-model shots


Part-time Secretary

London Fashion Retail Academy

Mar 2013 - Nov 2013


Social Media Marketing Assistant

Ruby Diva A MOst Curious Wedding Fair

Apr 2013 - Sep 2013
  • •Implemented a social media strategy & improved social reach - 160 new followers on twitter, 20% average increase CTR rate of emails over the 6 months, increased blog views •Creative blogging & writing from London Fashion Week •Going above my job role by sourcing all fashion & accessories for 20 models at the ‘One Love’ wedding show - collaborated with suppliers by offered free social media marketing/blogging services in exchange of fashion products


Social Media Marketing Assistant


Jan 2013 - Apr 2013
  • •Updating social media platforms and improving social reach - gained 80 new Facebook likes within the first two months of the internship •Assisting at trade shows - Pure Olympia London & Spring Fair Birmingham •Liaising with Press – writing and distributing Press Release’s •Writing & submitting fashion editorials to fashion accessory & gift websites •E-commerce market research / approaching potential clients to pitch CarrieMe products



CAM Diploma in Digital Marketing

Chartered Institute of Marketing

Nov 2013 - Nov 2014


    Fashion Design, Textiles and Management

    Heriot-watt University

    Aug 2007 - Mar 2011