Leanne Hammill

Head of Marketing and Partnerships

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  • LocationUnited Kingdom

Projects

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About me

 

Having worked as a marketing professional for over 8 years in the creative and media industries in London, Barcelona and Sydney, I have developed experience across brand development, campaign and social media strategy, online advertising, event management and copywriting. I have worked and partnered with some of the most innovative, global thought-leaders, including Adobe, TED, Apple, Vivid Sydney, M&C Saatchi and Etsy. Through my knowledge of digital media and a passion for storytelling I can speak your audience’s language and build engagement across all mediums.

Skills

 

  • Digital Media
  • Events
  • Marketing PR
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Head of Marketing & Partnerships

The Dots

Jan 2016
  • London, UK
  • Full Time

2016

Head of Marketing & Partnerships

Remix Summits

Jan 2015 - Jan 2016
  • Freelance
  • REMIX Summits are a series of global events in NYC, London, Dubai and Sydney on Culture, Technology and Entrepreneurship exploring the future of culture, creative cities and the creative economy.

2014

Freelance Marketing Director

The Project Factory

Jul 2014 - Sep 2014
  • Freelance
  • -Worked with social media and creative teams to develop effective marketing strategies for BBC’s Sherlock – the official app, globally. -Helped to devise individual strategies for UK, US and China to drive conversion and revenue, including partnerships with Amazon and Apple. -Activity led to over 700,000 downloads -Developed new brand voice and identity (including website redesign) for TPF to reflect personality and creative flair (not yet implemented)

2014

Marketing Director

The Loop

Aug 2012 - Feb 2014
  • Freelance
  • -Led & oversaw all areas of marketing activity including Brand Management, B2B, B2C, PR and events -Grew The Loop community by 700% in new sign-ups of both creatives and companies -Lectured regularly at leading universities and colleges to share tips on portfolios, self-promotion and job hunting -Devised and managed event partnerships & competitions with Vivid Sydney, TEDxSydney, Pause Fest, agIdeas, Apple, The British Council -Led The Loop’s inaugural Freelance Salary Survey with the aim of helping to standardise the value of freelance work at all levels through fair remuneration -Developed integrated campaigns for clients, including display advertising, social media & employer brand promotion increasing revenue by up to $20,000AUD each month -Drove site traffic, usage and customer loyalty -Wrote all promotional and marketing collateral, including monthly newsletters, product launches, and press releases.

2012

Content & Community Manager

The Loop

Nov 2011 - Aug 2012
  • Full Time
  • -Developed and implemented a content strategy for The Loop’s social media channels, including Facebook, Twitter, Instagram, LinkedIn & The Loop newsfeeds, leading to a collective increased engagement of 600% year on year (in less than 2 years Facebook fans grew from 4000 to 55000+) -Managed blog syndication relationships and collated content to upload on a daily basis

2011

Content Editor

Booking.com

Jun 2010 - Jul 2011
  • Full Time
  • -Developed fresh, appealing content for hotels across Spain to increase search ranking and reservations -Researched and wrote clear, informative copy -Edited copy and images -Liaised with hotels daily (in Spanish) to optimise content and assets

2010

Marketing Manager

The World’s Best Hotels The Chic Collection

Nov 2009 - May 2010
  • Freelance
  • -Project-managed design and print of The Chic Collection brochure -Wrote and edited reviews for hotels to be included in the WBH and Chic Collection books, as well as on the corresponding websites -Created and executed Marketing plan, including eDM campaigns, website re-design, press releases, blog, and social media presence.

2009

Account Manager

Yahoo

Apr 2008 - Oct 2009
  • Full Time
  • -Grew Book of Business from 30 – 50 accounts, increasing yearly revenue by over £1m -Optimised clients’ campaigns based on frequent analysis and monthly reviews with the client

2008

Marketing & PR Manager

M&C Saatchi

Jun 2006 - Feb 2008
  • Full Time

Awards

2009

YAHOO! Superstar Award

Yahoo!