Creative director / producer, broadcaster and storyteller with a strong history and heritage in UK music, arts and culture. An innovative and creative big-picture-thinker with a real passion for social and cultural interpretation through integrated and experiential campaigns and collaborative projects.integrated and experiential marketing campaigns and collaborative projects.
Resident host 'The Emerald Tablet'. Also producer and curator of special projects and cultural content such as a Basquiat podcast for the Barbican's Boom For Real exhibition, Worldwide FM pop-up at 1:54 Contemporary African Art Fair at Somerset House and International Women's Day programming. Worldwide FM is an award-winning digital station (Best Online Station - Arias Awards) founded by BBC Radio DJ Gilles Peterson and Thristian Benjamin, one of the original architects of Boiler Room.
Creative direction and curation of programming multi-disciplinary projects for London artist who is currently Aston Martin's Artist in Residence.
Corporate Partnerships and Business Development -lead on corporate partnership development and management -established multi-year corporate partnerships ranging from $15k-$450k packages -successfully met annual operational budget of $1m every year -experienced grant writer - secured annual government and foundation funding of $150k+ -initiated the “Tom Thomson Art Foundation” - the charitable status allowed for greater funding opportunities -superb negotiating skills Marketing -established rebrand and new visual identity in 2012 - branding the gallery as “the TOM” made us more accessible and created ownership -managed annual marketing strategy (national ads across all mediums including digital campaigns) and a budget of over $150k -established and managed all social media platforms which are now a successfully significant component of marketing strategy -managed internal and external communications with key stakeholders, corporate CEO’s and high-ranking government officials -excellent writing skills (copywriting, radio scripts and a monthly newspaper column) -art direction across all creative output Key Projects Canadian Spirit Festival -as a regional cultural hub, one of the mandates of the gallery was to bring arts and culture outside of the building and create dynamic audience engagement -secured over $150k in corporate partnerships and a $50k Rogers TV media sponsorship and successfully profiled our partners in alignment with a national icon (Canadiana, heritage) -managed TV, radio, digital and print campaign with national reach and attracted more than 30,000 attendees -Creative Director and Artistic programmer; curating and liaising with high profile Canadian artists and musicians Roots Canada - The Tom Thomson Collection -Roots is Canada’s leading lifestyle brand - we saw an exciting opportunity where our two brands mutually aligned; Tom Thomson’s rugged woodsman style was a perfect fit for Roots and he was dubbed “the Original Roots Man” -a clothing line was created establishing a lucrative new revenue stream and raised the gallery’s profile on an international level (the first collection sold out in stores nationwide within three weeks of launch)
A culturally collaborative agency that worked with pioneering luminaries - managing projects, and creating visual identities. Some of our clients included: Gilles Peterson/Brownswood Recordings/Talkin’ Loud, Benji B’s Deviation, KISS FM, BBC Radio 1, BBC 1Xtra, Carl Craig's Innerzone Orchestra, Bebel Gilberto, Mercury Records, People Records/Main Squeeze, 2000 Black, Bugz in the Attic, the mighty Coop Sessions, Charlie Dark’s Blacktonica. waded also established a hugely popular t-shirt label inspired by iconic musicians that sold worldwide (Beams Japan, Urban Outfitters, Duffer of St George, Surface to Air).
Account and artist management for above the line, experiential campaigns and pioneering culture marketing strategies for global brands such as Sega Europe, Fosters, G-Shock and Sony. Key Projects Fosters Ice Street Art Campaign An award-winning, pioneering campaign that was the first to bridge the gap between graffiti and brand culture and coined the term “Street Art” in 1995, it featured billboards across London painted by some of the world’s most renowned graffiti artists like Futura 2000, Stash and MODE2. Key Projects Fosters Ice Street Art Campaign An award-winning, pioneering campaign that was the first to bridge the gap between graffiti and brand culture and coined the term “Street Art” in 1995, it featured billboards across London painted by some of the world’s most renowned graffiti artists like Futura 2000, Stash and MODE2.