An innovative, highly creative and inspirational Design Manager with experience gained within a fiercely competitive environment. Confidently taking campaign directives from original concept to delivery whilst capturing brand values, ethos and culture in line with marketing requirements to create a measurable improvement in sales. Excellent interpersonal, communication and leadership skills used to initiate and foster productive and energised relationships to board level.
Teaching post-16 learners the fundamentals of graphic design through workshops, seminars and theory based learning.
I work with a small pool of clients on a long term basis - supplying design management services.
Designing a winter campaign for fashion retailer Pysche & Style Lab. Developing visual responses across digital and print platforms to promote seasonal fashion and style trends.
An umbrella cooperation consisting of 6 clinics in total throughout the North East including a high street optician, a designer eye wear/eye clinic, and a home visits organisation, delivering outreach health services to the elderly and house bound. • Reporting to the Directors and accountable as the creative and marketing lead for the Concept Group including providing inspirational leadership and training to a team of promoters and brand ambassadors • Create, develop and propose design campaigns from original concept to delivery including pitching concept to senior management. Also work with new campaign directives to deliver against company vision • Manage marketing materials within print and digital, designing and adapting all artwork and liaising with production companies • Utilise a broad spectrum of advertising platforms, from public transport advertising to 3rd party digital advertising • Oversee brand management, leading on creative content to ensure rigorous brand adherence in line with company branding policy, ultimately safeguarding all company visuals to deliver optimal client impact • Design and liaise with the company web coder regarding digital design, making necessary alterations to the company website • Collect and analyse market data utilising online digital data and clinic records, and put in place targeted marketing strategies to drive strong performance against KPIs • Installation of all POS (point of sale) and styling window displays for all North East clinics as required • Provide inspirational leader for fashion shoots, from casting the model to post production using programs such as Adobe Photoshop, Adobe InDesign and Adobe Illustrator • Complete all graphic design requirements including business stationary, promotional cards and name badges • Sole accountability for the management and training of an Apprentice, ensuring a suitable workload to cover key areas of experience including marketing strategies, design principles, and overseeing work on campaign visuals • Co-manage marketing budget of £30,000, ensuring adherence to agreed budget and working in a cost efficient way to generate savings against budget were possible • Reviewed existing marketing strategies upon joining the business, introducing a consistent visual flow through improved brand adherence, optimising use social media tools and introducing POS marketing tools
• Reported to the Curriculum Leader and accountable for the delivery of a variety subjects including Art & Design, Graphic Design, Creative Media Production, Fashion Marketing and Fashion Illustration • Facilitated the learning and progression of a total of 100 students on a group and one to one tuition basis • Designed all projects to meet the exacting standards of the Edexcel unit requirements • Ensured promotion of inclusivity through careful design of all lessons underpinned by offering extra support to students with learning difficulties • Led creative digital, drawing, painting and 3D modelling workshops and organised class field trips to local and regional art galleries and radio stations for creative media production groups • Conducted interviews with parents both formally and informally to discuss and assess student progress • Actively participated in all standardisation marking sessions along with colleagues, and attended monthly teacher training events to maintain continual professional development
• Worked for the University of Sunderland Students Union as lead on editorial and creative content for the North East based publication distributed to several partner colleges, including a London campus • Member of the executive committee, pitching concepts and delivering through to execution. Acted as ambassador of the brand, attending regular events with a team of writers • Maintained the fresh and diverse presentation of the publication through use of original artwork to create a visually unique appearance due to its deconstructive design quality • Accountable for all graphic design from digital to print, and acted as lead on fashion shoots and all post production work • Led a team of writers and photographers in producing quality editorials • Developed marketing strategies to build on readership resulting in an increased online following • Collected and analysed all marketing data to track brand success
Post-16 teacher training for the life long learning sector.
Fashion graphic design based subject, underpined by graphic communication, campaign development and design theory.