About me

Finding ways thinking pays. leeleelee.com

QuestionsProjectsExperienceTeam

Projects

• 1

  OatLeeSo Oatly, shall we make this together? Everyone else get in touch for more bright ideas. Copy for side of carton: Niche much? We may be the world’s most famous oat drink, but that’s a bit like being the world’s most famous baton twirler. Not exactly mainstream. So what if we made our niche even nicher? Introducing OatLee. That’s right; an oat product solely for people named Lee. Last names are good - Spike can sup it on movie sets. First names work too - Westwood’s caddy will pack a carton.
• Nike AM1 '86As Nike finally released the legendary ‘Big Bubble’, we told the story of the one before the Air Max 1.
• Arsenal FC - Lightning LegendNobody has the foggiest idea why Arsenal FC have had lightning bolts on their kits since the iconic JVC ones in the 1990s. Until now.

+ Show more

Projects credited in

• 15

  Google UK - Year In Search 2020In times of uncertainty, people seek understanding and meaning. This year, the world searched “why” more than ever. This film features the questions we asked this year, with words by Kofi Lost and British spoken word artist Sophia Thakur. Agency - 72andSunny Amsterdam

Work history

Creative DirectorHarrimanSteel
Aug 2022 - Aug 2023Amsterdam, NetherlandsFull Time
Part of the senior leadership team responsible for the day-to-day running and long term vision of the agency. Defining the overall creative direction of the business as well as guiding teams on a diverse range of output from slow burn strategic pieces to quickfire design projects. Allbirds, Arsenal FC, Nike, Six Senses, United Against Malnutrition & Hunger, Visa etc.
Writer | CD72andSunny
Dec 2017 - Aug 2022Amsterdam, NetherlandsFull Time
It was more about the work than the job title - variously acting as a Senior Writer, Creative Lead, ACD or CD across adidas, Amsterdam Light Festival, Carlsberg, eBay, Google, Klarna, Samsung, Smirnoff, Square, Under Armour, YouTube etc.

Skills

• Creative Direction
• Writing
• Conceptual Copywriting
• Art Direction

Education

S
S
Graphic DesignSomerset College of Arts and Technology
Aug 1994 - Jun 1996United Kingdom

Awards

V
V
Staff PickVimeo Staff Pick
For Square at 72andSunny.
People's ChoiceThe Webby Awards
For Google at 72andSunny.

+ Show more