Lee Boulton
Available

Lee Boulton

Writer | Creative DirectorAmsterdam, Netherlands
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Lidia Springer
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Renee Lam
Lee Boulton
Available

Lee Boulton

Writer | Creative DirectorAmsterdam, Netherlands
About me
Finding ways thinking pays. leeleelee.com
Projects
  • OatLee
    OatLeeSo Oatly, shall we make this together? Everyone else get in touch for more bright ideas. Copy for side of carton: Niche much? We may be the world’s most famous oat drink, but that’s a bit like being the world’s most famous baton twirler. Not exactly mainstream. So what if we made our niche even nicher? Introducing OatLee. That’s right; an oat product solely for people named Lee. Last names are good - Spike can sup it on movie sets. First names work too - Westwood’s caddy will pack a carton.
  • Nike AM1 '86
    Nike AM1 '86As Nike finally released the legendary ‘Big Bubble’, we told the story of the one before the Air Max 1.
  • Arsenal FC - Lightning Legend
    Arsenal FC - Lightning LegendNobody has the foggiest idea why Arsenal FC have had lightning bolts on their kits since the iconic JVC ones in the 1990s. Until now.
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Projects credited in
  • Google UK - Year In Search 2020
    Google UK - Year In Search 2020In times of uncertainty, people seek understanding and meaning. This year, the world searched “why” more than ever. This film features the questions we asked this year, with words by Kofi Lost and British spoken word artist Sophia Thakur. Agency - 72andSunny Amsterdam
Work history
    HarrimanSteel logo
    HarrimanSteel logo
    Creative DirectorHarrimanSteel
     - Amsterdam, NetherlandsFull Time
    Part of the senior leadership team responsible for the day-to-day running and long term vision of the agency. Defining the overall creative direction of the business as well as guiding teams on a diverse range of output from slow burn strategic pieces to quickfire design projects. Allbirds, Arsenal FC, Nike, Six Senses, United Against Malnutrition & Hunger, Visa etc.
    72andSunny logo
    72andSunny logo
    Writer | CD72andSunny
     - Amsterdam, NetherlandsFull Time
    It was more about the work than the job title - variously acting as a Senior Writer, Creative Lead, ACD or CD across adidas, Amsterdam Light Festival, Carlsberg, eBay, Google, Klarna, Samsung, Smirnoff, Square, Under Armour, YouTube etc.
Skills
  • Creative Direction
  • Writing
  • Conceptual Copywriting
  • Art Direction
Education
    S
    S
    Graphic DesignSomerset College of Arts and Technology
     - United Kingdom
Awards
    V
    V
    Staff PickVimeo Staff Pick
    For Square at 72andSunny.
    The Webby Awards logo
    The Webby Awards logo
    People's ChoiceThe Webby Awards
    For Google at 72andSunny.
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