Lee Burgess Freelance Creative & Art Director

Projects

4
WPP - Change HabitsBrief set by D&AD WPP. - Change habits, change the world. Create a campaign for Al Gore that not only makes people accept we have a problem, but persuades them to do something about it. The campaign was simple, to get people to recycle. Easier said then done. I was trying to convey that he-insight voice in our heads into a real person leaving a message to the past....our present. The idea would be target the free newspapers that are mainly given to commuters and which are discarded once read.
2
Save the ArtsA Brief set by the One Show Competition was to 'Save the Arts'. I decided to choose Art Galleries. This was a campaign designed to encourage people to visit galleries. Art is dying and suffering and only we can save it. The idea would've been a guerrilla style hijack of gallery space or just outside of the gallery.
J2O RebrandThe brief from YCN was to redesign J2O to appeal to a target audience of 25-35-year-old men and women with a design that would make them proud to be seen holding J2O in bars, restaurants and at home.

Work history

Freelance

Aug 2006

Graphics & Branding Installation inside European Stadia.

Skills

Education

BA Advertising

Aug 2012 - Mar 2015

Creative Advertising