For the past eight years I have worked my way to the position of Design Director at SomeOne, a progressive, multi-disciplinary design studio that specialises in launching and re-launching brands. I’ve worked as projects of all sizes, from small startups and International Governing bodies to National treasures, across a range of sectors, including Sports, Gaming, finance and Travel among others. I adopt a passionate, dedicated approach to everything I do. Where design is concerned that approach focuses on great ideas with substance and a high level of craft. The devil is always in the details. Working closely with the company's founders, Simon, David and Gary, I oversee the design team from initial concepts through to design delivery. Aiming to constantly breathe more life into the creative ideas of others, leading through creating work alongside the team, not dictating what should and shouldn't be done. I see collaboration as a key part of the way I work. Liaising with the clients from our initial immersion phases and pitches, I have worked strategically too. Understanding and developing the brand strategy that forms the bedrock for the creative thinking, ensuring the visual identity aligns with the brand strategy.