Faye Lee has over 12-years working experiences in public relations (PR), brand marketing and media communications. With professional knowledge of these areas, Ms. Lee handled a number of branding and PR campaigns successfully for many international leading companies such as PHILIPS, Johnson & Johnson, 3M, crocs, ecco, Samsung, Burberry, Wyeth, TEFAL, SUNTORY and B&Q. Ms. Lee has great expertise in formulating branding and PR communication strategies based on analysis and insights of consumer behaviour and their media habits, in particular for the consumer, fashion and lifestyle industries. Ms. Lee is excellent at creating communication ideas, integrating with multiple marketing channels, media selections and tools effectively as a whole branding and PR plan. At meanwhile, she also has good teamwork and leadership skills of management as a senior level person in companies. During her service years for Fleishman Hillard Shanghai, she took in charge of cross-office collaboration as well and won good recognition from the regional and global colleagues.
PR and brand marketing strategies and implementations, media relations, stakeholder coordination Projects: HAIZHENWANG AW16 Press release, media communication; Daily media relationship maintenance working with the PR agency; HAIZHENWANG branding strategies counsel, China market research and analysis, marketing strategies and communication tactics setup; e-commerce and digital PR consultancy, social networking content creativity and development; Shanghai Fashion Week media communication, the 3rd party talents coordination, sponsorship negotiation; SS17 look book shooting arrangement, media communications and PR agency coordination etc.
Head of Brand Marketing and Social Communication of the Shanghai office, focusing on Consumer Lifestyle projects management and new business development Clients: Philips, Johnson & Johnson, 3M, crocs, ecco, Burberry, Samsung, Mattel, Galderma etc.
Consumer Lifestyle group leader; new business pitching and management Clients: GAS Jeans, REPLAY, EVISU, NISSIN, Lagostina etc. Projects: GAS Jeans 25-year Anniversary Campaign, created the idea of “Encounter with Double Rainbow” as the theme of the anniversary ceremony, invited media to witness the brand’s 25-year-old birthday, and launched its new collection of that year; NISSIN Cup Noodle New Product Launch Campaign, organized a media FAM in Japan, which is the hometown of Nissin, visited its cup noodle museum and organized the media (TV and Print) to experience the cup noodle factory, thus to make them know better about the brand and the new product.
PR and marketing campaigns, TV commercial production, sales promotion events and trade show Projects: TVC creating and shooting, Broadcasting content creativity and production, Look Book shooting, Celebrity screening, negotiation and coordination, daily media relationship etc.
Media communication and PR campaign implementation Projects: B&Q, TEFAL, SUNTORY etc.
Faculty of Social Sciences and Humanities, Museums, Galleries and Contemporary Culture MA, 2017
School of Art and Design, MA Fashion Marketing & Communication, 2013 Grade: Distinction