About me
Faye Lee has over 12-years working experiences in public relations (PR), brand marketing and media communications. With professional knowledge of these areas, Ms. Lee handled a number of branding and PR campaigns successfully for many international leading companies such as PHILIPS, Johnson & Johnson, 3M, crocs, ecco, Samsung, Burberry, Wyeth, TEFAL, SUNTORY and B&Q.
Ms. Lee has great expertise in formulating branding and PR communication strategies based on analysis and insights of consumer behaviour and their media habits, in particular for the consumer, fashion and lifestyle industries. Ms. Lee is excellent at creating communication ideas, integrating with multiple marketing channels, media selections and tools effectively as a whole branding and PR plan. At meanwhile, she also has good teamwork and leadership skills of management as a senior level person in companies. During her service years for Fleishman Hillard Shanghai, she took in charge of cross-office collaboration as well and won good recognition from the regional and global colleagues.
Work history
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PR MarketingHAIZHENWANG Studio London
- London, United KingdomFreelance
PR and brand marketing strategies and implementations, media relations, stakeholder coordination
Projects: HAIZHENWANG AW16 Press release, media communication; Daily media relationship maintenance working with the PR agency; HAIZHENWANG branding strategies counsel, China market research and analysis, marketing strategies and communication tactics setup; e-commerce and digital PR consultancy, social networking content creativity and development; Shanghai Fashion Week media communication, the 3rd party talents coordination, sponsorship negotiation; SS17 look book shooting arrangement, media communications and PR agency coordination etc.
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Account Director and Head of Brand MarketingFleishman Hillard
- Shanghai, ChinaFull Time
Head of Brand Marketing and Social Communication of the Shanghai office, focusing on Consumer Lifestyle projects management and new business development
Clients: Philips, Johnson & Johnson, 3M, crocs, ecco, Burberry, Samsung, Mattel, Galderma etc.
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Skills
- PR
- Art Market
- Fashion Marketing
- Branding Strategy
- Communication Strategies
- Asian Market
- Market Analysis
- Consumer Behaviour
- Chinese Culture
- Chinese Writing
Education
MAUniversity of Westminster
London, United Kingdom
Faculty of Social Sciences and Humanities, Museums, Galleries and Contemporary Culture MA, 2017
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MANottingham Trent University
- Nottingham, United Kingdom
School of Art and Design, MA Fashion Marketing & Communication, 2013
Grade: Distinction