About me

Award winning copywriter and conceptual creative with a focus on digital and film. I've worked on TV & digital scripts, concepts, site content, virtual reality, social, editorial and even interview questions for CEOs.

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Projects

• Halifax - Ready Made InvestmentsAs part of the team at Ogilvy, we created a campaign that followed a simple pattern. ‘What you think investing is’ VS ‘What investing actually is’. We used old school 80s/90s nostalgia (considering everything from fonts and textures to audio – a lot of fun) to show people’s negative preconceptions. Offsetting them with warm, modern imagery and copy that shows what investing is really like with Halifax.
• League of Legends - Wild RiftSnappy, witty copy that played into the world and its audience. Alongside this we also worked on naming for the competition and regional championships.
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  Google x Adwoa AboahThe Brief: Work with model and activist Adwoa Aboah & film director Rollo Jackson to create a unique piece of film shot on the Google Pixel 2. The Work: We created a short film featuring Adwoa. Scripts were created to capture the spirit of both Google and Adwoah, a film that asks questions so that people keep asking them for themselves.
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  Nasty SurprisesThe Brief: With Volkswagen Fixed Price Servicing your bill won’t go up. You’ll get no ‘Nasty Surprises’. They wanted some fun content to bring this otherwise dry piece of information to life. The Solution: I wanted to add a little bit of the classic Volkswagen warmth to this fairly functional narrative. So I came up with the concept of a pastiche of a horror film, building up to (hopefully) a laugh.  Following this I wrote the scripts and followed the film through production. It has been used on the Volkswagen UK social channels as well as in showrooms across the country.
• No Matter WhatThe Brief:  Create a series of mini-documentary style films for Bridgestone's 'Chase Your Dreams: No Matter What' Olympic campaign. The Solution: I wrote scripts that brought the real struggles that athletes face to the forefront. Their real stories, their hardships and how they overcame them. I was involved in shoots, edits and interviewing the athletes.  I also worked on the print and headlines for the athletes. The work has been featured on the Official Team GB channels. 
• Lipton 'Bauble'The Brief:  Create a Christmas ad for Lipton as part of their 'Be More Tea' campaign. Something that works across multiple regions and evokes an emotional response. The Solution: I wrote scripts that told an emotional, universal story that everybody could understand. Something for people to relate to, enjoy and hopefully share. A film that shows the true meaning of Christmas.

Work history

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Freelance Creative/CopywriterLee Kozlowski LTD
Apr 2016London, United KingdomFull Time
I'm a freelance copywriter helping brands and agencies tell great stories. If you fancy a chat, drop me a message or head to www.leekozlowski.com Select clients/projects: Formula 1, Google, Facebook, VW, Guinness, Penguin Books, League of Legends, Uber, LEGO.
CreativeDDB Worldwide
Apr 2013 - Apr 2016London, United KingdomFull Time
Digitally focused copy and creative. At DDB I worked both as a solo creative and as part of a team. Our work on the Lipton 'bauble' ad won 4 D&AD awards and 4 creative circle awards. Lipton Volkswagen O2 Harvey Nichols Wall's Captain Morgan Guinness Morrisons Let's Stay Together 'Scottish Heartstrings' The Climate Coalition

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Skills

• Ad Copywriting
• Creative
• Art Direction/copywriting/creative/digital/build/campaigns
• Film
• Copywriting
• Advertising Copy
• Advertising

Education

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2:1 Music Technology & Media StudiesKeele University
Sep 2006Keele, Newcastle, United Kingdom

Awards

D&ADD&AD
4 D&AD awards.
Creative CircleCreative Circle
4 Creative Circle awards.