Lee Rosney

Lee Rosney

Design | Art Direction | BrandingLiverpool, United Kingdom
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Pip Jamieson
Iain Blenkhorn
Lee Rosney

Lee Rosney

Design | Art Direction | BrandingLiverpool, United Kingdom
About me
Senior Designer and Art Director with experience of building engaging integrated campaigns, taking concepts to completion whilst covering off many disciplines along the way, including: • Campaign research and mood boarding (Pinterest). • Concept development. • Campaign overview planning. • Briefing photographers, videographers and models/athletes on the art direction of the campaign. • Post-editing of photography. • Basic video editing • Direction for other creative members of staff in their respective disciplines. • Building out the campaign content with my team across web, email, social, experiential retail execution and various print and digital advertising.
  • Castore x Wolves Away Kit Launch 2021/22
    Castore x Wolves Away Kit Launch 2021/22
  • Castore Kit Launch Overview
    Castore Kit Launch OverviewAn overview of my recent work for Castore Sportswear and the kit launch creative for Rangers Football Club, Newcastle United Football Club, Wolves and Saracens RFC. Thanks to Rich Lister and Rhoda Pond for photography. richlister.co.uk rhodapondproductions.co.uk
  • Castore x Newcastle United 21/22 Kit Launch
    Castore x Newcastle United 21/22 Kit LaunchHaving achieved great success with their initial kit partnership with Rangers FC, Castore established a new partnership with the Premier League football club Newcastle United. This agreement involved Castore taking charge of retail operations for the club with associated marketing activities. As Creative Lead, my responsibility was to devise a comprehensive launch campaign for Newcastle United and the Castore partnerships. Here is the creative overview of the Newcastle United campaign and the
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Work history
    Lead Graphic DesignerCastore Sportswear
     - Manchester, United KingdomFull Time
    My role at Castore has seen me lead on the creative executions for Newcastle United, Rangers FC, Wolves and Saracens Rugby Union kit launches campaigns. As well as this, I have worked with our elite athletes on-brand content pieces. From concepts to completion, photography and art direction to styling models and athletes, I’ve played a critical role in developing and progressing the Castore brand aesthetic.
  • Branding
  • 360 Branding
  • Brand Concept
  • Art and Creative Direction
  • Freelance
  • Artworker/designer
  • Layouts
  • Campaign
  • Campaign Design