Senior Designer and Art Director with experience of building engaging integrated campaigns, taking concepts to completion whilst covering off many disciplines along the way, including:
• Campaign research and mood boarding (Pinterest).
• Concept development.
• Campaign overview planning.
• Briefing photographers, videographers and models/athletes on the art direction of the campaign.
• Post-editing of photography.
• Basic video editing
• Direction for other creative members of staff in their respective disciplines.
• Building out the campaign content with my team across web, email, social, experiential retail execution and various print and digital advertising.
Projects
- Castore x Newcastle United 21/22 Kit LaunchHaving achieved great success with their initial kit partnership with Rangers FC, Castore established a new partnership with the Premier League football club Newcastle United. This agreement involved Castore taking charge of retail operations for the club with associated marketing activities. As Creative Lead, my responsibility was to devise a comprehensive launch campaign for Newcastle United and the Castore partnerships. Here is the creative overview of the Newcastle United campaign and the
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Work history
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Lead Graphic DesignerCastore Sportswear
- Manchester, United KingdomFull Time
My role at Castore has seen me lead on the creative executions for Newcastle United, Rangers FC, Wolves and Saracens Rugby Union kit launches campaigns. As well as this, I have worked with our elite athletes on-brand content pieces. From concepts to completion, photography and art direction to styling models and athletes, I’ve played a critical role in developing and progressing the Castore brand aesthetic.
Skills
- Branding
- 360 Branding
- Brand Concept
- Art and Creative Direction
- Freelance
- Artworker/designer
- Layouts
- Campaign
- Campaign Design