Senior Designer and Art Director with experience of building engaging integrated campaigns, taking concepts to completion whilst covering off many disciplines along the way, including:
• Campaign research and mood boarding (Pinterest).
• Concept development.
• Campaign overview planning.
• Briefing photographers, videographers and models/athletes on the art direction of the campaign.
• Post-editing of photography.
• Basic video editing
• Direction for other creative members of staff in their respective disciplines.
• Building out the campaign content with my team across web, email, social, experiential retail execution and various print and digital advertising.
Projects
- Castore x Newcastle United 21/22 Kit LaunchBuilding on the success of their maiden kit partnership with Rangers FC, Castore partnered with Premier League football club Newcastle United. The deal sees Castore taking over retail operations, and this is a creative overview of collateral produced across channels.
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Work history
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Lead Graphic DesignerCastore Sportswear
- Manchester, United KingdomFull Time
My role at Castore has seen me lead on the creative executions for Newcastle United, Rangers FC, Wolves and Saracens Rugby Union kit launches campaigns. As well as this, I have worked with our elite athletes on-brand content pieces. From concepts to completion, photography and art direction to styling models and athletes, I’ve played a critical role in developing and progressing the Castore brand aesthetic.
Skills
- Branding
- 360 Branding
- Brand Concept
- Art and Creative Direction
- Freelance
- Artworker/designer
- Layouts
- Campaign
- Campaign Design