Leko Ritchie is an emerging strategist graduating with a BA in Communications and minor in Japanese from UC Davis in June 2024.
Leko was born and raised in San Diego, CA, but will work as a Strategy Intern at Laundry Service in Los Angeles, CA, starting January 2024.
Her expertise lies in social strategy, narrative, creative direction, and branding. She has worked at Nike, APD NYC (Creative Agency), Maverick Marketing (Digital Marketing Agency), and a few startups throughout her undergrad. She is also a wellness & mental health content creator on the side, building a community and collaborating with brands such as Oatly, Ami Cole, Nudie Jeans, PAYOT, and more. Her work is fueled by her purpose to understand what makes people tick and to turn those insights of behavior into ways to reach one's highest self.
Projects
- NIKE Creator BriefIncepted the first ever Creator Brief to be integrated in brand campaign workstreams to ensure Nike’s narrative and content aligns with those of external partners, whilst resonating with the Gen-Zalpha audience. Led the creative direction, strategic development, and comms for this project.
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Work history
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Strategy InternLaundry Service
Los Angeles, United StatesInternship
Wellness Content CreatorInstagram
Los Angeles, United StatesFreelance
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Education
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Bachelor of Arts (BA) University of California at Davis
Davis, United States
BA in Communications
Minor in Japanese
Honors/Awards: UC Davis Leadership & Success Nomination, UC Davis Deans’ Honor List, Cal Grant Scholarship (academic achievement for low-income students), 2019 CIF San Diego Section Girls Tennis Doubles Champion
Projects: Research Proposal - Cultural Differences across Asian and American Consumers on Brand Communication, Consumer Behavior - Footlocker Consumer Analysis with an Emphasis on Emotional Interaction