Experienced Creative Director with a demonstrated history of working in the Media industry. Skilled in Photography, News Writing, Adobe Creative Suite, and Event Management. Strong social media and communication presence with a Master's degree focused in Journalism from Cardiff University / Prifysgol Caerdydd.
Projects
- The Hundred CricketLaunching a new sports format is always a challenge. Never mind doing so in the middle of a pandemic. The Hundred was designed to entertain a whole new generation of fans and bring cricket into pop culture. So we knew we had to be bold. To test new waters and show audiences cricket as they've never seen it before. We joined the The Hundred team in the earliest stages of defining the brand. We needed to find a way to set the game apart and stand out in an already jam-packed sporting calendar.
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Projects credited in
- Deviant & Dandy Craft Beer x Instagram IllusionsI had the pleasure of working with East London based craft brewery Deviant & Dandy on a series of product graphics for Instagram. Trying to stop people in their thumb-scrolling tracks means crafting clever content. Cue optical illusions. Optical illusions fit perfectly on the Instagram feed as the creative asset comes to life directly from in-platform 'user scrolling' creating the illusion the image is moving - a great way to stop users in their tracks. The illusions were custom designs created
- New Balance x 2019 London Marathon CampaignIn its second year of headline sponsorship, New Balance launched an integrated campaign over the 120 days leading up to the London Marathon. I was responsible for managing a core team to deliver the social strategy, planning and implementation across all brand-owned channels. We worked with the campaign’s five ambassadors to create a weekly series that shared key moments and milestones during their training journey. This episodic content was distributed through Instagram stories, reaching our
- Noctwn Mag
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Work history
Art director and Lead CreativeContented Media Group
London, United KingdomFull Time
Lead Creative and Art director for Contented group.
Current projects & Clients
Lead creative on the Hundred and ECB for video content. Managing a team of 8 to create social and tv content for the new Hundred format. Helped with development of tone of voice and look and feel.
Content creator and community managerBridge & Tunnel
London, United KingdomFull Time
Produce content and manage social media channels for clients like New balance. As well as art direct social media campaigns.
Selected Contributions:
Art directed New balance’s London Marathon acceptance range for UK and global social platforms .
Honed expertise in Adobe to produce video and graphic content for a diverse clientele.
Manage social media platforms with an audience of 100k+.
Created rich, compelling content directly, through clients and partners to help to engage audiences.
Developed a relevant brand tone and community management.
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Skills
- Writing
- Filmaking
- Music Video
- Music
- Adobe Indesign/illustrator/photoshop
- Creative Arts
- Journalism
- Video Content
- Content Creatiion
- Video Editing
Education
C
C
JournalismCardiff University
- Cardiff, United Kingdom