Work history
Online Marketing Executive
- TaiwanFull Time
•Gathered and analysed over 50 local and international financial web page news per day
• Managed column ‘investment 101’ by using lively anecdotes to define highly intricate financial terms
• Co-ordinated magazine‘s social media platforms such as Facebook fanpage and Line@ application
- Translated and reviewed critical financial news from Bloomberg, The Economist, Business Insider
- Boosted 5977 users on Facebook fanpage in May which doubled the monthly average increase
- Observed and Analysed the users behaviour by Google Analytics
Stylist
- Manchester, United KingdomInternship
• Trained by English entirely during training sessions and engaged the preparations of visual merchandising before Christmas sale
• Contributed average sales performance at least 30% of total sales figures (around £2300)
• Necessitated bilingual skills and provided different languages services as being the only Asian stylist
• Expressed empathy and understanding. Met customers needs with combining our product into customers’ lifestyle
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Skills
- Keynote Powerpoint
- Abobe Illustrator
- Photoshop
- Imovie
- Adobe Dreamweaver
- ERP
Education
MSc International Business (2:1)
- Manchester, United Kingdom
Master dissertation field :
“An Exploratory Study of Online Visual Merchandising for Fashion Retailers”
The aim of the research is an analysis of various dimensions of online visual merchandising with an in-depth exploration through specific online fashion retailers in the UK market in order to develop an objective framework for comparisons.
Key modules inlcuded:
• International Fashion Retailing
• Retailing Marketing
• Multi-channel Merchandising
• Fabric Structure
BA(Hons) First Class Business Administration
- Taiwan
BA Business Administration - Major degree
BA Textile Fashion Marketing - Minor degree
Key modules included:
• Marketing Management
• Logistics and Supply Chain Management
• Financial Management
• Social Innovation and Entrepreneurship Management
• Fashion Buying
• Strategic Fashion Brand Management