Léna Szinovszki

Léna Szinovszki

senior copywriterBudapest, Hungary
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Pip Jamieson
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Léna Szinovszki

Léna Szinovszki

senior copywriterBudapest, Hungary
About me
Experienced Senior Copywriter with a demonstrated history of working in the marketing and advertising industry. Skilled in Copywriting, Editing, Journalism, Media Relations, and Strategic Communications.
Projects
  • Broken Objects
    Broken ObjectsProtect.me by NN is for young, sports-loving audiences who are not necessarily receptive to traditional ads. But how do we reach those who spend most of their time on the street, in nature, using various sports equipment? We've created a CLP that is functioning as a street gallery. The broken skateboard is presented as an exhibition object, drawing the attention of the target group to the fact that it may happen to them that they suffer an accident, and protect.me, this unique time-based, on an
  • The Shop of Possibilities
    The Shop of PossibilitiesAgency self promotion As a digital technology shop, POSSIBLE CEE has taken a unique approach to attracting top talent to its Budapest office, by using their own website as a recruiting tool. How? The POSSIBLE CEE homepage has been transformed into a commerce platform where a candidate's CV is the only accepted currency. Visitors to the site can choose their desired Hungarian-themed product from The Shop of Possibilities marketplace and upload their credentials as payment. Candidates are able to
  • HBO Battle of Odds
    HBO Battle of OddsWinner is coming... We needed to develop a pre and in-season promotional campaign for the Game of Thrones season 6 to reinforce Game of Thrones’ position as an epic, must-see television event by increasing the buzz and hype around the premiere, and reach and activate fans during the whole season. GoT is the most unpredictable series in television history. And from this season the only source of the sequel is HBO since book has not been published yet. We built our concept around all the unpredict
  • Szentkirályi H20 - UEFA Euro2016 Social Activity
    Szentkirályi H20 - UEFA Euro2016 Social Activity
  • Budapest Pride Hack - Things We Have In Common
    Budapest Pride Hack - Things We Have In CommonAt Laboratory Group we believe in diversity. We don't like exclusion and extremes. And we don’t like when people are to lazy to invest energy into discovering their similarities, and hanging labels on each other merely on the basis of externalities. So we decided to help them during the 2017 Budapest Pride to make visible that which they have in common with each other. Credits:  Creative Director / Art Director: Sándor Haszon Copywriters: Léna Szinovszki, Petra Tóth Editors: Diána Terjék, Ryan
  • What do you believe in? - 14. ARC Billboard Exhibition
    What do you believe in? - 14. ARC Billboard ExhibitionMy work recieved a Special "Borz" Award for the most upsetting work of art.
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Work history
    M
    M
    Senior CopywriterMcCann Budapest
    Budapest, HungaryFull Time
    L
    L
    Senior CopywriterLaboratory Group
     - Budapest, HungaryFull Time
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Skills
  • Copwriting
  • Digital Advertising
  • Video Scriptwriting
  • Advertisement
  • Brand Activation
  • Event
  • Commercial
  • Copy Concepts
  • Copy Development
  • Concept Creating