Brand building has been at the heart of what I've done ever since I started out in advertising. Over 10 years of experience in Advertising and Marketing Communications as Account Director and Account Manager.
Meticulous campaign organization
International & national campaigns: ATL, BTL, ONLINE, Events Organization
New business & Corporate communications
Communication strategies,
Brand Building
Team management
Effective stakeholder management
Brand Environment Study,
Consumer Research to distill consumer insights
Decoding Brands
Facilitating Creative Process
Project Management
Work history
Sr. Account Director
- Mumbai, IndiaFull Time
Client relationship management – strengthening and maintaining good working relationships, includes developing professional respect as well as forging personal friendships
Coordinating client/agency team meetings, including project kick-off meetings, weekly update meetings and periodic client update meetings
Regular reporting and feedback to agency senior executive
Responsible for developing communication plans based on brand objectives
Devising ad campaigns for client
Conceptualizing, designing and developing product catalogues, packaging materials and other marketing collaterals
Using market research to evaluate, adjust, and redirect campaign as necessary and/or appropriate
Mentoring, training and performance management of junior staff
Sr. Account Manager
- Mumbai, IndiaFull Time
Skills
- Customer Insights
- Project Planning
- Building Relationships
- Account Planning
- Advertising Planning
- Customer Satisfaction
- Marketing Communication
- Team Managament
- Social Media Advertising
- Media Planning
Education
Diploma in Advertising and Marketing Communications
- Mumbai, India
Master of Commerce
- Mumbai, India