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Lenny Smith

Head of Consumer Marketing & PR

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Management - Event Marketing Manager - Brand Communications Manager


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About me

I’m a creative, considered and analytical Marketing and PR professional with 12 years’ experience across a range of sectors including high-profile news publications, publishing and arts, venue and event promotion. Having spent the last eight years working on some of Britain’s most innovative, agenda-setting newspapers, including i (nation’s only concise, quality newspaper; so successful it was recently acquired by Johnston Press for £24m), The Independent (first national newspaper to become entirely digital) and the London Evening Standard (London’s only, and unrivalled, quality newspaper), I am well-rehearsed at working in fast-paced environments and delivering confident and successful marketing and PR campaigns with varying budgets, whilst always maintaining a thorough understanding of key business objectives and the overall bigger picture. To find out more, or to connect with me, please email me at


  • Brand Marketing
  • Marketing Strategy
  • Brand Communication
  • Events Planning
  • Event Marketing
  • Media Partnerships
  • Team Managament
  • Stakeholder Liaison
  • Digital/ Print

Work history


Marketing Head

ESI Media

May 2015 - Aug 2016
  • Full Time
  • Key Achievements • Key member of small comms strategy team who worked on successful M&A project in relation to The Independent moving to digital and i newspaper being acquired by Johnston Press for £24m • Creating, and driving, the PR and marketing plans for inaugural A-list Evening Standard events such as Theatre Awards, Film Awards and Progress 1000, including overseeing Arts PR and Red Carpet agencies to deliver extensive UK and international broadcast, online and print coverage, as well as carrying out sponsorship fulfilment • Creating marketing and PR plans for major charity campaigns including Great Ormond Street GOSH Christmas Appeal (raising over £3.5m), Homeless Veterans (£1.3m) and the Elephant Appeal (£0.5m) • Devised The Independent’s General Election brand campaign and tagline ‘Be Informed, Be Involved, Be Independent’ during 2015 UK General Election whilst also organising and promoting free-to-attend debates with key influencers such as Andy Burnham and David Lammy • Negotiated brand partnership between the Evening Standard and inaugural iTunes festival and maximised reader engagement opportunities, particularly amongst the key 25-44 London demographic • Project-managed creation of social media / digital marketing strategy, including ASO, and creative campaign to launch Independent Daily Edition app, as part of The Independent’s digital-only strategy • Devised regional promotional activities for i newspaper in Scotland, delivering increases in market share and ongoing sales increases of +3% • Overseeing all brand marketing and comms activity for all editorial and commercial agendas including newspaper campaigns, ES Magazine relaunch, digital platforms, digital subscriptions, award events and ongoing media partnerships (Bath Literature Festival, Latitude, Festival No.6 and Field Day) Additional Responsibilities • Defining and implementing annual marketing and communications calendar of activity for each brand including responsibility for managing and developing a team of three permanent marketing staff and one designer • Managing annual consumer marketing and PR budget for both Independent Print Ltd and Evening Standard Ltd • Continually developing relationships with external creative, PR and media agencies, whilst regularly liaising with key internal stake holders • Coordinating the creation of all brand marketing materials for retail activity in collaboration with major retailers and supermarkets, including Tesco and WH Smith, to ensure brand visibility at newsstand



BA(Hons) English Language and Literature

University of Manchester

Sep 2002 - Jun 2005
  • Manchester, United Kingdom