About me

Senior copywriter and content specialist with nine years of experience in marketing, advertising, UX, strategy, communications and editorial. Experienced at creating and executing creative that scales across markets and remains relevant to local audiences.

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Work history

Senior Freelance CopywriterAdobe
Aug 2018Berlin, GermanyFreelance
Copywriting support for Adobe EMEA. Projects range from experiential concepts, digital campaigns and SEO optimised long-form copy for Enterprise, Stock and Creative Cloud products.
Senior Creative CopywriterHelloFresh
Apr 2018 - Sep 2018Berlin, GermanyFull Time
Brand Strategy: Development and execution of internal strategic brand book. Campaign Consultancy: Internal brand consultant for agency pitches and concepts. Development, refinement and reworking of concepts; execution of scripts and digital assets. Internal Branding: Conceptualisation and execution of internal global brand workshop.

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Skills

• Advertising
• Marketing PR
• Writing
• Copywriting
• Editing
• Blogs
• Creative
• Social Media Marketing
• Web Content
• Powerpoint
• Word
• Content and Media Writing
• Copywriting
• Keynote
• SEO Copywriting
• Concepting
• Ideation
• Social Media Advertising

Education

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MA English LiteratureFree University of Berlin
Oct 2018Berlin, Germany
MA in English Literature and Cultural Studies.
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BA English LiteratureUniversity of Sussex
Mar 2003 - Jun 2006Brighton, United Kingdom
Graduated with a first class Honours degree in English Literature. Dissertations were on 1) hybridised feminist frameworks in the texts of three North African women writers and 2) the links between movement and modernity in Virginia Woolf's Night and Day and The Voyage Out. Final exams were taken on English Literature during the Elizabethan period.