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Leon Malatesta

Leon Malatesta

Creative DirectorBogotá, Colombia
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Pip Jamieson
JVG Studio
NastPlas Team
Leon Malatesta

Leon Malatesta

Creative DirectorBogotá, Colombia
Professions
  • Art Director
  • Creative Director
  • Animator
LevelSenior
About me
I'm a multifaceted creative leader, director, planner, and producer in all media: ATL, BTL, digital solutions, film, art, and theater. I am a creative manager of innovative marketing solutions, moving naturally in both analog and digital paths, using my background, inspiring and directing work teams in order to always get the best result for my clients. I'm passionate about creating and producing media and technology solutions, I have knowledge and total mastery in multiple working languages in all areas of the design process and execution of the professional teams I lead, to provide clients with solutions to their marketing and communication needs.
QuestionsProjectsExperienceTeam
Projects
  • Summer Renner Film
    Summer Renner FilmBy analyzing the graphic collection catalog, I realized the potential of art production that was not explored by other channels, such as: internet and television. From this insight, it was proposed to Renner, the creation of a new commercial film format, making use of all the beautiful locations and productions beyond the simple, common photographs that are use to sell cloths. The result became a market trend and months later, after the first film was aired every segment competitor began to cop
  • Caterpillar - Sotreq Fair
    Caterpillar - Sotreq Fair1200m2 of construction, divided into two spaces filled with interaction technology, live broadcast content, graphic materials, relationship experiences. The architecture and installation of stands, activation, logistics, production and operation involving more than 100 professionals in five days of the trade show.
  • Holster-Pad
    Holster-PadRather than saying that we know how sell and communicate for other brand's customers, we dared to live this experience, feeling in our own skin all the steps and complexities involved in creating and launching a product. This is how the Holster-Pad was born. Our creation passed by all of the steps: product design, branding, packaging, communication and its entire business strategy, a real immersion in the universe 2.0 and all social networks.
  • Eggbox Itaiquara
    Eggbox ItaiquaraWe were challenged by Itaiquara Food Co to create a new product for them. The had the idea a line of pasteurized liquid egg. The know-how that we gained from Holster-Pad (see more at my portfolio) gave us even more knowledge and experience to create Eggbox Itaiquara. Doing extensive market research, we understood its dynamics, mapped competitors and defined the communication strategy, from creating the product name until the launch events throughout Brazil. The result: In a year, Eggbox became the second largest player in the market.
  • Unilever -Omo 50 yearsThe 50-year anniversary of Omo, the most important brand of Unilever in Brazil, was to be celebrated in style in a memorable event. Only the main owners and representatives of the country's leading retail chains were invited to live a true experience of Omo history and all other Unilever brands. The experienced was lived throughout theatrical representations and a projection show which was made in a scenario of 360 degrees, built within its factory in Indaiatuba (a small city in Brazil),
  • Absolut Rio Label
    Absolut Rio LabelTo launch the new Rio label of vodka Absolut, we created a campaign were consumers could choose between three options of bottles that were created by a famous fashion designer called Oskar Metsavaht, who is the founder of Osklen brand in Brazil. Videos showing the creation of the different labels and his inspirations were distributed in digital channels and the release of the winner label was made at a big party.
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Work history
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    S
    Creative DirectorStudio Malatesta
    São Paulo, BrazilFull Time
Skills
  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • Theatre
  • TV
  • Art Direction
  • Design
  • Environment
  • Office
  • Adobe MS Office Suites
  • Creative Director
  • 3D And Graphic Design
  • Video Director
Awards
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    Wave Festival - FurgShort Waves Film Festival
    Gold Medal in the design category - Customer J&J / Sundown http://promoview.com.br/pdv/10964-display-furgao-sundown-da-ouro-a-super-producoes-no-do-wave-festival/
    A
    A
    About- Communications Award,About Magazine
    Award, in the Cross-Media Category, Integrated Communications: Momentos Nestl