About me
I have seven years experience in eCommerce with strong management skills and a driven mentality to succeed, Strong digital merchandising skills having managed four retail websites, performing continuous analysis on the success of campaigns and product placements through the use of Google Analytics, whilst placing customer experience and service as paramount; Creation, monitoring, reporting upon and reviewing of KPIs to assess team performance with the goal of achieving targets as set by departmental budgets, and implementing team strategies to meet deadlines on multiple concurrent projects. I am technically skilled, with extensive knowledge of content management systems, email service providers and Microsoft Office, and conduct myself in an affable, confident and professional manner with an excellent command of written English.
Projects
- Jack Vettriano Retrospective ExhibitionThe Jack Vettriano Retrospective Exhibition was held between September 2013 to February 2014 at the Kelvingrove Museum and Art Gallery, Glasgow. The exhibition was the culmination of 4 years organising, leading it to become the fourth most visited exhibition in the UK in 2013, breaking the attendance record at Kelvingrove. The exhibition generated £2.5m in sales, through a coordinated digital and print marketing campaign, with a significant merchandising plan and muti-channel commerce via our r
Work history
Digital Trading Manager
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Daily Responsibilities and Key Achievements include:
• Managing a team of five responsible for the eCommerce operations of the National Gallery.
• Working to departmental KPIs to increase conversion rates, traffic and average spend.
• Scheduling team’s resources to achieve goals to strict deadlines such as exhibition openings.
• Creating merchandising strategies based on customers’ preferences through analytics.
• Improving customer service experience from point of enquiry through to delivery of order.
• Keeping customer base engaged and generating sales via eCRM programmes.
• Increasing audience engagement on multiple social media channels.
• Implementing strategies for ranges on third-party sellers such as Amazon & Culturelabel.
• Working closely with web developers to improve website experience and monitor support fixes.
• Cross-departmental liaising, working with many facets of business to achieve collective goals.
Website Administrator
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Responsibilities and Key Achievements include:
• Assisting in the set up of a start up web company, helping to upload and manage company’s CRM & CMS system on the WordPress and WooCommerce platforms.
• Edit products, their stock levels, and link all size & colour options to the web store with unique SKUs.
• Creating image galleries for the products, editing all information displayed.
• Training 5 members of staff to understand and operate the web platforms.
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Skills
- Digital Media
- Marketing PR
- Account Management
- Email Marketing
- Internet Marketing
- Relationship Management
- Excel
- Office
- Photoshop
- Word
- Analytics
- Ecrm
- Ecommerce; Manager; Sport; Retail
Education
Public Policy, Government Management
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