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Leslie Royce

Senior UI Designer

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  • LevelSenior
  • LocationHigh Wycombe, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWebsite & Digital Designer - UI & UX Designer - Art Director


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About me

Seeking a senior role where I can navigate, contribute and impact visual design direction at all levels—through digital, print and experience design—on brand. A recent U.S. transplant per my British husband—looking to broaden my network for freelance and project-based opportunities. Have a national insurance number burning a hole in my pocket—let's do this!


  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Brand Identity
  • Interface Design
  • Web Design
  • Creative Direction
  • Web Interface Design
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • UI Design
  • Creative Suite

Work history


Art Director & Senior UI Designer

Williams Design

Jan 2001
  • Create new visual narratives via client verticals through UI, digital advertising, re-targeting/PPC, ad units, PPT templates, email, print ads and collateral. I have spent the past 15 years running my own design firm managing a host of both enterprise and small clients, I have experience helping put smaller fish in a bigger pond, from creating Austin-based Snap Kitchen’s original branding and identity and how that informed their physical space, to evolving Dell’s global brand in an already crowded arena. My experience has been a collaborative one, working with and for agencies, while also representing my clientele in the disciplines of creative direction, UI/UX, photo art direction and design. I’ve translated requirements and ideas into tailored visual systems and directions. From web design, mobile applications, online ads and email campaigns—to trade show displays, style guides, product catalogs and editorial design (often integrated simultaneously across mediums)—I’ve touched every facet of brand ID, while also managing outside production, development and creative resources. In my career, I’ve lead campaigns from concept through execution, shaping visual narratives—all while balancing beauty, innovation and most importantly, usability. Great ideas are not isolated—I’ve found that tireless iterations in a collaborative environment, ultimately bring a digital experience to it’s maximum potential. Balance multiple, simultaneous projects and clients defining best practices, providing strategic recommendations and delivering successful interactive experiences Translate requirements into user-centered and responsive design strategies into compelling visual narratives Contribute to visual design direction at all levels, from iterative concepts to asset production to innovative designs Create and elevate brands across several mediums—executing concepts and supporting style guides that adhere to brand standards Manage client project resource needs and schedules, building and driving requisite teams, as needed Ensure the usability, consistency, brand relevance, and functionality of the finished product(s) Contribute early to the user experience through informed UX, information architecture and wireframing for digital application Working knowledge and experience with Drupal; ability to design-to as well as, administer CMS solutions


Freelance Art Director

Ad People/enfatico

Jul 2012 - May 2013
  • Concept and art direct for Dell SMB (SME) catalog redesign and direct mail.


Art Director


Jan 2003 - Apr 2006
  • Art direct monthly and quarterly Dell SMB product catalogs, collateral and DM. Art direct location and studio product photography.



Editorial Design

University of Texas

Aug 1989 - Apr 1994
  • Magazine Journalism