Projects
- Minvera Streetwear Social Media MarketingMinvera Streetwear have a fantastic product, a great vision and a message they want to communicate. They just didn't have a strategy in place to do it! Coming on board recently, we're putting in place a coherent and more structured social media marketing strategy that will test, review, build and share more focused content to their target audience.
- Chatham Marine Content/Social Media MarketingChatham Marine looked to develop a content marketing strategy that would achieve 3 core goals; 1) connect more intuitively with their audience and build closer relationships, 2) compliment their SEO strategy with keyword targeted written content and 3) tighten their brand awareness across a highly targeted audience who were interested in specific lifestyle; yachting, horse-riding and hiking. Our process included using available resources to research the current audiences pain points, and what content they were looking for, to then implementing style-guide content that looked to help the end customer learn how they could match their outfits with their Chatham shoes and boots. The multi-platform approach saw content become reshaped depended on the channel. For example, for SEO a written blog outlined how to style the shoes and for social media infographic style guides were created and branded to help visualise the style. Results: - Increase in organic SERPs for keywords; deck shoes, boat shoes, brogues, chelsea boots - Social media referral increases of 407% - Increased profile following by 1,231% - Increased social media sales by 379%
Work history
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Digital StrategistReload Digital
- London, United KingdomFull Time
Lead digital communication strategies and planning for Emma Bridgewater, introducing the first brand message for social media communications.
Digital PlannerThe Moment
- Plymouth, United KingdomFull Time
Developed internal and external communication and digital content strategies for clients such as:
- Nissan
- GSK
- Carnival
- The BBC
- Roche
- Global Media
Skills
- Account Planning
- Research
- Strategy
- Advertising Campaigns
- Advertising
- Advertising Communications
- Social Advertising
- Social Activation
- Brand Activation
- Communication Planning
Education
Masters in Advertising Strategy and PlanningFalmouth University
Plymouth, United Kingdom
Accredited by the Chartered Institute of Marketing (CIM) and taught by leading industry experts, Falmouth Flexible’s online MA in Advertising Strategy & Planning provides you with the opportunity to fast-track your career within the exciting and rapidly-evolving global advertising and marketing industry.