Lex Courts

Senior Freelance Writer

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  • LocationBrighton, United Kingdom

About me

 

Writing for brands and other things. Hi, I'm Lex. I'm a freelance creative copywriter now based in London and Berlin. For the last seven years I’ve been working in Sydney, helping businesses use the right kind of words to connect with the right kind of people. I’ve worked on all kinds of verbal identity projects. From defining tone of voice and training people to use it, to naming products and companies, work-shopping key messages and copywriting for all kinds of businesses across all types of media. Recently I’ve set the tone for Sydney’s oldest town, trained a global skincare company to sound more like themselves and named one or two things for a rather large telco.

Skills

 

  • Copywriting
  • Naming
  • Tone of Voice
  • Brand Communications
  • Concept and Ideation
  • Writing Communication
  • Copywriting
  • Creative Copywriting
  • Verbal Identity
  • Creative Brand Development
  • Copy Concepts

Work history

Currently

Senior Freelance Writer

Lex Courts

Mar 2015
  • Writing for brands and other things. I’m a Senior Freelance Writer now based in London and Berlin. For the last seven years I’ve been working in Sydney, helping businesses use the right kind of words to connect with the right kind of people. I’ve worked on all kinds of Verbal Identity projects. From defining tone of voice and training people to use it to naming products and companies, work-shopping key messages and copywriting for all kinds of companies across all types of media. Recently I’ve set the tone for Sydney’s oldest town, trained a global skincare company to sound more like themselves and named one or two things for a rather large telco.

2015

Associate Director & Verbal Identity

Interbrand Sydney

Aug 2014 - Mar 2015

2014

Mid-weight to Senior Writer

Interbrand Sydney

Mar 2011 - Aug 2014

2011

Junior Copywriter

Frost* Collective

Aug 2009 - Mar 2011