Creative Director & heavyweight designer with 14+ years of experience in brand strategy, developing brands, marketing strategies & digital solutions across the financial services, healthcare, luxury brand, & social entrepreneurship sectors, for brands in the UK & globally. I'm creative at heart with a passion for working world-changing organisations to best communicate their impact. I'm a team leader, creative thinking, with a solutions orientated approach, & a focus on brands digital existence. At my core, I solve human problems & strategically define the best route to communicate the impact of their brand solutions.
Work history
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Creative DirectorWonderland Collective
London, United KingdomFull Time
Creative Director and Design Lead for all client projects. Responsibilities include:
• Strategic brand positioning & planning
• Brand communication - developing value propositions, positioning statements, brand existence and key messaging.
• Digital positioning & execution - understanding & delivering key customer-led strategy, UX & UI design, information architecture, website design, intranet scoping & design, app scoping & design, development project management.
• Marketing Strategy - the creation of marketing plans and schedules in corporate organisations. Assisting with planning budgets, monitoring & delivering the activities on a weekly & monthly basis, and proving return on investment.
• Conceptual thinking - with the ability to generate scalable ideas that prove a return on investment.
• Communicating Impact - developing content road maps, thought leadership, impact reports, & data visualisation.
• Internal brand and employee activation & engagement.
• Innovation - delivering innovative solutions for brands involving, augmented & virtual reality
• Leading creative & technical teams in 3 international locations.
• Successfully acquired another UK-based brand and digital agency (Studio Aura), managed the client retention and spend, account direction and staff buy-in and delivery.
Skills
- Corporate Identity
- Print Design
- Art Direction
- Mobile
- Applications
- Websites
- Design
- Creative Direction
- Web Interface Design
- Strategic Design
Education
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Bachelor Of Journalism, Specialising in Communication DesignRhodes University
- South Africa
Bachelor Of Journalism, specialising in Communication Design