Lexiao Guan
Available

Lexiao Guan

Graphic design & Visual artistLondon, United Kingdom
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Matt Willey
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Lexiao Guan
Available

Lexiao Guan

Graphic design & Visual artistLondon, United Kingdom
About me
A crossover graphic designer and visual artist. Kungfu player and philosopher. Passionate about creative ideas, branding, photography and graphics. Believe that only through establishing an efficient communication mechanism can lead us to a peaceful world.
Projects
  • DID Fanzine
    DID FanzineThe brief requires to produce a publication in the cheapest way. The theme is Dissociative Identity Disorder.
  • The seven deadly sins
    The seven deadly sinsThe new visual interpretation of the seven deadly sins.  All objects chosen for the work can be found in daily life,  thereby bringing a sense of insecurity. Photographs combined with projected shadows of a cage. The sins will be "released" when the audience get closer, and this interaction is intended to suggest that people keep a distance from their sins. 
  • Dissertation design
    Dissertation designThe theme of the dissertation is an exploration of the unlikely relationship between the modern branding theory and ancient Chinese philosophy.  The format of design based on the traditional Chinese stick called Hu,  which had used as a ritual baton, hold by Ministers when they have an audience with an Emperor on the court.  Its concertina binding way matches the traditional Chinese book  format especially for proposal from Minister to Emperor,  and the dissertation is also a sort of proposal.  The black and white gradient refers to the combination of western and  eastern culture and also a suggestion of Yin and Yang. 
  • Ryoji Ikeda visual system
    Ryoji Ikeda visual systemVisual system design for the artist Ryoji Ikeda.  The challenge is to interpret the artist's work visually  without using his existing visual material but to also  provide continuity of his work.  The brief requires four A1 size posters with  a coherent system plus a 20-second video. 
  • Big Roll branding design
    Big Roll branding designBrand identity design for the Big Roll. A touch of Xinjiang cuisine which is famous for its unique way of cooking the saute spicy chicken.  The logo combines with features of cutlery and makes a happy face of a rooster.
  • Lao Plastic Industry
    Lao Plastic Industry
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Work history
    Graphic and Web Designer
     - New York, United StatesInternship
    Work as a graphic/web designer for the famous artist Xu Bing in New York.
    Associate Graphic Designer
     - Beijing, ChinaInternship
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Skills
  • Fashion
  • Advertising
  • Visual Arts
  • Art Direction
  • Art Photography
  • Commercial Photography
  • Drawing
  • Printmaking
  • Fine Art
  • Design
  • Editorial
  • Illustrator
  • Indesign
  • Photoshop
  • Lightroom
  • Photography
  • Creative Ideas/concepts
  • Art Direciton
  • Publication
Education
    Graphic&media Design
    London, United Kingdom
    Fine Arts
     - Beijing, China