Work history
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Makeup Artist, CreativeFreelance
United KingdomFreelance
• Collaborated with live briefs to develop and arrange full editorials featuring written pieces and theory-based conceptual artworks alongside.
• Paid advertising on Instagram and Facebook.
• Publications: Trend Prive; Kunst; Flanelle; Noctis; PAP; French Fries.
• Collaborations: Elite London; NEVS; Milk Management; IMM Models; Linden Staub; Titanium Management; The Squad Management; Revolt; Fashion Crossover London; Illamasqua.
• Created concepts and directed teams of creatives (students and professionals).
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PR & Operations assistantDe La Vali
- London, United KingdomFull Time
• Assisted with diary and general brand management.
• Assisted on lookbook shoots when needed. Created content and video montages for both the brand’s YouTube channel and Instagram account.
• Liaised with the PR team and forwarding on loan requests for VIP clients and courier bookings whilst keeping track of the sample movement.
• Created and updated press books and seasonal look books in InDesign and Photoshop.
• Showroom assisting at London Fashion Week in February 2020.
• Liaised with the warehouse to ensure that customer orders have been processed and fulfilled whilst making sure to sort any issues out. I have worked cross-functionally and remained calm under pressure.
• Curated the archive whilst keeping record of it in Excel and Google Drive.
• Managed customer inquiries and processed returns and exchanges through Zedonk, Shopify, Prodmode.
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Skills
- Art Direction
- Analytical
- Visualisation
- Creative Research
- Studio Photography
- Adobe Photoshop
- Adobe Lightroom
- Adobe Indesign
- Creative Makeup
- Communication Skills
Education
Course in Brand Strategy and Brand IdentityCentral Saint Martins (UAL)
- London, United Kingdom
• The fundamentals of branding strategy & design
• Brand positioning, brand purpose, brand personality, brand essence.
• The process of brand identity creation : from initial ideas to cross-media final applications
• Brand naming, brand language, tone of voice
• Brand identity: logo design, basic brand identity elements, (typography, colour, form).
• Adaptive and dynamic brand identity systems
• Brand expression: brand touch-points, media (digital, print, physical), basic principles behind UI/UX
• Basic principles behind digital / social media branding
• Brand story-telling and messages, verbal branding
• Brand experience: customer journey, branded environments
• Audience engagement: social media, marketing and advertising campaigns
• Brand management: brand guidelines, brand management (introductory)
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Master of ArtsSolent University
- Southampton, United Kingdom
Key modules- Creative Direction for Fashion and Beauty: Creative Direction; Professional Practice; Technical Image Design Skills; Concept Development; Final Major Project
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