Liam Baldock

Liam Baldock

Social Media LeadLondon, United Kingdom
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Liam Baldock

Liam Baldock

Social Media LeadLondon, United Kingdom
About me
Liam is a Content Creator and Photographer living in Tooting, South West London. After achieving a First Class Honours in Multimedia Journalism at Bournemouth University, Liam moved to London to take up a role working with adventure travel company Flash Pack. As their Content Creator, Liam began working across all platforms, producing social and video content – growing their following from 150,000 to 420,000 within 18 months. Since, Liam has focused his role to Social Media Content Creation, managing all of Flash Pack's social accounts (Facebook, LinkedIn, Instagram, Twitter) whilst also taking up photography for personal travel and work events.
Projects
  • Flash Pack: Our Founders
    Flash Pack: Our FoundersI was the photographer on set of Flash Pack's latest video shoot. My job was to capture images of the founders, Lee Thompson and Radha Vyas, as they told their story on how they created Flash Pack and the company's 2020 mission.
  • Flash Pack x Johnnie Walker
    Flash Pack x Johnnie WalkerFlash Pack and Johnnie Walker teamed up to celebrate Flash Pack's 2019 rebrand as part of their long-serving partnership. Whilst award-winning Ali Reynolds whipped up some summer highballs, I was asked by Flash Pack to capture the event.
Projects credited in
  • Smiles across Miles
    Smiles across MilesI worked with a team to create a small set of Instagram stories for #smilesacrossmiles project to help raise awareness to those struggling with domestic and child abuse in lockdown. Since the UK entered lockdown, we’ve seen an increase in domestic and child abuse, loneliness and suicides. To raise awareness of these issues and spread positivity in these strange times, why not send a virtual smile to someone you care about – no matter the distance between you?
Work history
    Flash Pack logo
    Flash Pack logo
    Social Media Content CreatorFlash Pack
    London, United KingdomFull Time
    Roles include: Management of all Flash Pack’s social media channels with a combined following of 430,000 (Instagram, Facebook, Twitter and LinkedIn). - Social media planning and scheduling across all platforms – writing engaging copy, content curation and creation of following assets: social media concepting, Instagram and Facebook stories, Facebook, LinkedIn and Twitter link posts, thumb-stopping social videos, IGTV videos, Spark AR story filters, Instagram lives and takeovers and sourcing and utilising UGC. - Community management: monitoring, engaging and replying to all social comments and enquiries. - Contributing to Flash Pack’s campaigns: creating social media content for all of them to date, planning and concepting and involvement with our first ever TV ad. - Managing channel insights: creating individual and combined platform reports with relevant analytics to track performance. - Working with fresh trends e.g. learning Spark AR to create Instagram filters/effects. - Assisting with parternships – creating content for both brands and developing ideas across social media channels. - Managing the community aspect of LinkedIn. - Previously worked on YouTube creating trip and brand specific videos. - Creation of paid media videos to hot, warm and cold audiences that deliver messaging around our brand and trips.
Skills
  • Photography
  • Photography Editing
  • Social Media
  • Social Media Marketing
  • Video
  • Content Creation
  • Adobe Premiere Pro
  • Adobe After Effects
  • Adobe Photoshop
Education
    B
    B
    Multimedia JournalismBournemouth University
     - Bournemouth, United Kingdom
    First Class Honours (BA)