From developing dynamic (and award-winning!) brands for global sports bodies to setting engaging publications for conservation charities – I have over 12 years’ experience crafting design solutions that make a difference.
I collaborate with individuals, start-ups, businesses, and organisations to identify, create, and deliver meaningful solutions that add long-term value to your brand and help achieve your organisations objectives.
After achieving first-class honours in Visual Communication at BCU back in 2008, my profession began developing a brand and websites for a specialist tour operator. 12 years’ later I have built a versatile skillset with several branding agencies and delivered meaningful projects for clients across many sectors, from local charities to global governing bodies. I have developed a proven approach to solving communication challenges - creating, developing or evolving brands, bringing projects to life across print, digital and physical environments.
I believe in data and objectives, not conjecture and outputs. Your communication challenges can also reveal the solutions if you look hard enough and analyse the bigger picture. Great work comes from forming solid objectives as a basis from which to measure ideas against and implementing a proposition that creates the positive change you need.
Projects credited in
- Severn Trent: Discovering wonderful waterside days out from one of the UK’s biggest water utility providersSevern Trent is responsible for lakes and reservoirs across the Midlands and Wales from the Upper Derwent Valley reservoir, home to the Dambusters, to the incredibly beautiful Lake Vyrnwy. These sites are the only customer-facing shop window for this FTSE 100 company, yet they remained massively under-used in terms of a brand experience. As part of our ongoing relationship with Severn Trent supporting them on major campaigns and communications, we were briefed to create a visitor centre brand c
- CABE: Constructive Collaboration - a new call to action from The Chartered Association of Building EngineersAs a membership association spanning the construction sector, CABE faced many challenges – a fragmented industry with more disciplines and institutions than ever before, relatively new official building engineering qualifications and an ageing membership, many of who considered CABE membership secondary to other, larger and more established organisations. CABE’s ambitious leadership team recognised the need for change and saw brand as the catalyst required for reinvention to both improve releva
- University of Warwick: Helping this leading University find their WOWRanked the 9th in the UK and 62nd in the world, Warwick is a leading University, with a reputation for excellence in research, teaching, innovation and forward-thinking links with business. We work across the full spectrum of the University’s activities to create dynamic brands, distinctive campaigns and communications that reach out to new audiences and encouraging deeper engagement. Insight Brexit, increased fees, raised expectations – the higher education sector is undergoing revolution afte
- Motorsport UK: A new name and identity to mark the start of a new journeyFollowing years of declining membership Motorsport UK, formerly the Motor Sports Association (MSA), were looking to transition from a traditional and governance-led association to a modern, membership-focused champion for the sport. Together, we put members back at the heart of Motorsport UK through a bold strategic positioning and dynamic brand identity. Insight Although motorsport in the UK is a success story, grass-roots members who contest the bulk of the sport often feel overshadowed by a
- A clarion call to Londoners to play their part to save the worldWe are living through a climate emergency, and only a dramatic shift in behaviours will keep global heating to below the point of no return. The London Waste and Recycling Board (LWARB) have developed programmes to accelerate London’s transition to a low carbon circular economy, but they needed a powerful new name, identity and message to cut through to London’s businesses and boroughs and citizens and inspire them to act. Insight Our research showed that a massive step-change is needed to gal
- Commonwealth Sport: Transforming an international federation into a global, dynamic, sports movementLast year we identified that a reinvigoration of our brand was necessary to ensure it aligned with our ambitious new strategic direction for the Games, our programmes and the wider Commonwealth Sport Movement. As such we approached the brand agency RBL, after their successful delivery of the Birmingham 2022 Commonwealth Games brand, to help us transform the Federation into a global, dynamic, sports movement. Following conversations with National Associations, Organising Committees and Commerci
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Work history
Senior DesignerRBL Brand Agency
- Royal Leamington Spa, United KingdomFull Time
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Senior DesignerAlign&Pull
- Birmingham, United KingdomFull Time
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Skills
- Brand Architecture
- Brand Assets
- Brand Campaigns
- Brand Communication
- Brand Concept
- Brand Creation
- Brand Developent
- Brand Design
- Brand Creative Strategy
- Visual Communication
- Visual Identity
- Photo Editing
- Photo Retouching
- Photography
- Video
- Video Editing
- Video Production
- Videography
- Email Design
- Email Newsletters
- Email Marketing
- Print Design
- Print Campaigns
- Graphic Design
- Art Direction
- Workshop Delivery
- Workshop Facilitation
- Creative Workshops
- Social Media
- Social Media Marketing
- Typesetting
- Typography
- Digital Design
- Storyboarding
- Magazine
- Magazine Design
- Magazine Layout
- Newsletter Design
- Digital Newsletters
- Packaging
- Packaging Design
- Exhibition Design
- Exhibition
- Brochure
- Brochure Design
- Web Designer
- Wireframing
- UI
- UX
Education
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Visual CommunicationBirmingham Institute of Art and Design
- Birmingham, United Kingdom
First Class Honours
Awards
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Best visual identity from the sports, travel, leisure, and tourism sector: SilverTransform Awards Europe
Best visual identity from the sports, travel, leisure, and tourism sector: Silver – rbl Brand Agency and Commonwealth Sport.T
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Best brand consolidation: GoldTransform Awards Europe
Best brand consolidation: Gold – rbl Brand Agency and Commonwealth Sport.